Professional Documents
Culture Documents
Business Writing Skills
Business Writing Skills
Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
What is Business Communication?
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could use forms such as face-to-face meetings, group discussions, e-mail
writing, and even non verbal modes like gestures, body language, etc.
SENDER RECEIVER
FEEDBACK
What is Business Communication?
Articles, Catalogs
Advertisements, Notice Board,
Pamphlets, Signs, Press Releases
Presentations, multimedia, talks
Reports, Manuals, Proposals,
Books
SPIN INTERVIEW FRAMEWORK
Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
Types of Communication
Types of Communication
Verbal
Communication
Written
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Verbal Non
Written
Verbal
Non Verbal
Types of Communication
Verbal Communication
Written Communication
Constitutes of Physical,
Aesthetic, Signs, Symbolic Communication
Complements Verbal
Communication - It may accent
or underline a verbal message.
Pounding the table, for
example, can underline a
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Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
STAR Format of Written Communication
1. Analyze
the
Purpose
2. Consider the
Audience
5. Execute with
Confidence
STAR / ACBDE Model of
Communication
1. Analyze
the
Purpose
2. Consider the
Audience
5. Execute with
Confidence
STAR / ACBDE Model of
Communication
Cc field
Do not write names in the Bcc field
Avoid using he / she repeatedly.
Write sentences in the plural
For example, A vendor should give
all his details for setting up the
database. can be changed to
Vendors should give all their details
for setting up the database.
STAR Format of Written Communication
1. Analyze
the
Purpose
2. Consider the
Audience
5. Execute with
Confidence
STAR / ACBDE Model of
Communication
1. Salutation
2. Content 3. Closing
Structure of
Written
Communication
STAR Format of Written Communication
Salutation
Closing
1. Analyze
the
Purpose
2. Consider the
Audience
5. Execute with
Confidence
STAR / ACBDE Model of
Communication
Components
of Detail &
Design
Punctuation
Formatting
Inappropriate use of
All letters should be Arial - punctuation could change the
size 10 / 12 meaning of the sentence
Use line spacing set in the Paragraphing It makes the communication
template Keep one main idea per look more structured & clear
Separate paragraphs with paragraph
one blank line in between Use short paragraphs
Ideas in successive
paragraphs can be related
STAR Format of Written Communication
More on Punctuation
More on Punctuation
More on Punctuation
Use templates
Rewrite
Combine sentences
Omit needless words
Brief writing style
STAR Format of Written Communication
1. Analyze
the
Purpose
2. Consider the
Audience
5. Execute with
Confidence
STAR / ACBDE Model of
Communication
Is the
communication well
organized in terms of
Have I stated my formatting, Have I written in
purpose correctly structuring, etc.? appropriate, short
and provided and crisp sentences?
information that
the readers would
like to know?
Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
Essentials of Effective Communication
Clear
Business communication should
be clear and should be self
explanatory about why it has
Creates
been written.
Goodwill Complete
The information given should be
Saves Readers complete and should not leave
Time any scope for questions / lack of
information.
Correct
Correct The information provided should
be correct and fact based.
Save Readers Time
Complete The communication should be
such that the reader saves time
in undertsanding the message.
Create Goodwill
Clear The message should be pleasant.
clear, correct as this will result in
creating goodwill for te sender of
the message / communication.
SPIN INTERVIEW FRAMEWORK
Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
FIVE
TipsFUNCTIONS
for Smart OF MANAGEMENT
Communication
1 2 3 4 5
Letters & Memos Meeting Agenda Minutes of the Mailing List Netiquette
Open & closed Time & place must Meeting Check mailing list Never flame.
punctuation be mentioned Decisions reached for every Use FULL CAPS
Full stops at end Purpose of meeting must be listed communication only to emphasize
<
of addresses must be clearly Action Items sent Send messages on
Full stops in mentioned. along with Keep updating a need basis
abbreviations Dial-in numbers stakeholders your mailing list Dont forget to add
Date & Signature must be given in names must be Categorize attachments if
Subject Line case of virtual documented mailing list as per mentioned
optional & rare conferences the information
FIVE
TipsFUNCTIONS
for Smart OF MANAGEMENT
Communication
6 7 8 9 10
Resume Reports Sales Proposal Covering Letters FAQs
Content: Name, Content: Cover Content: Budget, Brief - 3 Should be correct
Objective, Education, page, Index, Objectives, paragraphs, bullets and based on
Experience, Personal Executive summary, Strategy & Tactics, Focus on - Major research
<
details, References Appendices Schedule, Results, requirements Should be created
Two pages max Steps: Define and Closing Differentiators - by Subject Matter
Highlight strengths problem, Gather Should be Research through Experts [SMEs]
Use templates but information, persuasive & Web / friends / Should have a
enhance them Analyze & organize accurate colleagues contact persons e-
information Do not plead mail
Tips for Smart Communication
vs.
Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
Communication across Cultures
Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
Exercises on Written Communication
1. Campus Jewelers main objective is to increase sales. Specifically, the objective is to double
sales in the next five years by becoming a more successful business.
Please confirm.
Exercises on Written Communication
1. For any further clarification on vendor discount related issues please call Monica Giroux on
Dial Comm. 8*622 2107.
For any further clarification on vendor discount related issues, please call Monica Giroux
on Dial Comm. 8*622 2107.
I believe the changes went in, have we tested the changes to see if the data is following
the assignment rules?
I believe the changes have been made. Have we tested them to see if the data is
following the assignment rules?
SPIN INTERVIEW FRAMEWORK
Learning Objectives
2 Types of Communication
7 Exercises
8 Summary
Summary