Budget

Total Budget prescribed by client: USD 100,000 (BDT 80,000,00 approx.)

IMC Tools Price Per Unit Unit Budget (BDT) Percentage of
(BDT) Total
Newspaper Ads 20,500 per inch 8 (days) 19,68,000
(12-inch column
ad Front page)
8,000 (8-inch 10 (days) 6,40,000
column ad-
inside)
Subtotal= 26,08,000 32.73%
Posters and Leaflets 2,000,00 2.51%

Billboards 800 per sq. ft. 1800 sq. ft 14,40,000 18.07%

(cumulative)
Google Ad words 8000 40 (days) 3,20,000 4.02%
TVC production and airing 30,000,00 37.65%

Social Media Ads 3,00,000 3.76%

(Facebook, Twitter,
Youtube)
Promotional Gifts 1,00,000 1.26%
Total Budget BDT 79,68,000