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Ritz Carlton
15
excellence
Lexus Mercedes Benz
value
=
-
conformance to specifications
meeting or exceeding
customers expectations
expectation
Ex:
perception
Ex:
SQ = P - E
P>E
PE
P<E
- E
Ex:
Game
- E
E
E
E
E
musts
satisfiers)
delights
FB
&
&
&
100
50
100 50
100
5:
4
3
1
2
1.
2.
4.
5.
1
2
2
3
3
4
4
1. 6.
2. 7.
3. 8.
4. 9.
5. 10.