Uberization

a transition to an operational model

What is Uberization ?
is a transition to an operational model where economic
agents exchange under-utilized capacity of existing assets or
human resources (typically through a website or software
platform), while incurring only low transaction costs.

developed a mobile application that allows consumers to

submit a trip request which is then routed to Uber drivers
who use their own cars.

eliminate middle man role

 CSCW versus Uberization

CSCW (Computer Supported Cooperative

Work) to cooperate through a
computerized system to perform
cooperatively tasks of different natures

cooperative work of several stakeholders

who can undertake cooperation,
coordination and communication (3C)
CSCW versus Uberization
Uberization cooperation between consumers and providers
using sharing platform.

The platform is used to find a vehicle, which is located not

far from the consumers (clients) geographical location
and available to make this trip. The 3C model is not fully
used in this activities.

communication is limited to one of each part of the

system: one consumer one provider. Coordination &
collaboration are also limited mainly to a short-term
process of negotiation of common activity and its
accomplishment.
 Uberization
model
Uberized business formats are characterized
by the following elements:

The use of a digitalized platform enabling

peer to peer, or quasi-peer to peer
transactions

Minimizing the distance between the

provider and customer of a service

The use of a rating system for the quality

of the service provided by a provider.