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  • Survey: Survey Methodology Studies The Sampling of

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    aliakhtar9
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    The document discusses survey methodology which studies how to sample populations and collect survey data through methods like questionnaire construction and improving response rates and accuracy. It notes that the survey conductor should be knowledgeable about the product's production, distribution, pricing, quality and marketing. It also describes that a questionnaire is a research instrument used to gather respondent information through a series of questions and prompts, providing examples of questions in a product-related questionnaire regarding the respondent's knowledge of the product, where they get information, if they have used the product, and if they like it.

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    finance

    Original Title

    Mahendra

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    The document discusses survey methodology which studies how to sample populations and collect survey data through methods like questionnaire construction and improving response rates and accuracy. It notes that the survey conductor should be knowledgeable about the product's production, distribution, pricing, quality and marketing. It also describes that a questionnaire is a research instrument used to gather respondent information through a series of questions and prompts, providing examples of questions in a product-related questionnaire regarding the respondent's knowledge of the product, where they get information, if they have used the product, and if they like it.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    16 views5 pages

    Survey: Survey Methodology Studies The Sampling of

    Uploaded by

    aliakhtar9
    The document discusses survey methodology which studies how to sample populations and collect survey data through methods like questionnaire construction and improving response rates and accuracy. It notes that the survey conductor should be knowledgeable about the product's production, distribution, pricing, quality and marketing. It also describes that a questionnaire is a research instrument used to gather respondent information through a series of questions and prompts, providing examples of questions in a product-related questionnaire regarding the respondent's knowledge of the product, where they get information, if they have used the product, and if they like it.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 5

    Survey

    Survey methodology studies the sampling of


    individual units from a population and the
    associated survey data collection techniques,
    such as questionnaire construction and
    methods for improving the number and
    accuracy of responses to surveys.
    The Person who conducting the survey
    he having the full knowledge of product
    related to:
    Production
    Distribution
    Pricing
    Quality
    Marketing
    Questionnaire
    A questionnaire is
    a research instrument consisting of a
    series of questions and other prompts for
    the purpose of
    gathering information from respondents.
    Questions in the Questionnaire
    5 What things you want add in the
    product?

    .
    Questions in the Questionnaire
    5 Do you know about the product?
    (a) Yes (b) No
    2 From where you get the information?
    (a) Newspaper (b) Television
    (c) Friend (d) Other
    3 Have you use the product?
    (a) Yes (b) No
    4 Do you like the product?
    (a) Yes (b) No

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