productively to the marketing of political parties , and more broadly, to the processes of democratic governance.
Critical political marketing
It involves symbolic and discursive insights
Seminar Marketing - September
2011- MBA 1 In the words of one Congressman I am not only a news maker, but a news man - perhaps the most widely read journalist in my district. I have a radio show, a television programme, and a news column with a circulation larger than that of most of the weekly newspapers in my district (OShaughnessy 1990, p. 70)
Seminar Marketing - September
2011- MBA 2 Attraction of different disciplines
Marketing
Media and communications
Political science
International relations
Seminar Marketing - September
2011- MBA 3 Power and political marketing
Does political marketing relates to
power?
Legitimate-coercive-reward-referent- expert
Seminar Marketing - September
2011- MBA 4 PM field
Political marketing is essentially an
interdisciplinary subject of marketing and political science: taking the explanandum from politics and the explanans from marketing theory (Hunt 1983)
Political marketing management, i.e. the use of
marketing strategies, concepts, and tools in the political exchange
Seminar Marketing - September
2011- MBA 5 Current research on PM Currently, research on political marketing does not, in the majority, utilise state-of-the-art marketing theory and the underlying multiplicity of schools that have become prominent in marketing
Political marketing theory has also neglected to
incorporate major developments as part of the leading (managerial) paradigm, e.g. market- orientation (Jaworski and Kohli 1993) Seminar Marketing - September 2011- MBA 6 Seminar Marketing - September 2011- MBA 7
Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market