Marketing Plan

SYNDICATE 9
01 Introduction

Who are we?

What we do?
Our vision
Our mission
02 Situation

What is our current situation?

Industry analysis (political, economic, social and technological)
SWOT Analysis
03 Objective

Business objective; such as increasing profitability, growth, share value, etc.

Marketing objective; most important marketing objectives for the coming
year
04 Strategy

Segmentation
Targeting
Positioning
Product
Customer
Channel
05 Programs

Events
Branding
Social Media
Public Relations
Communications
Web & Online
Mobile Marketing
Advertising
06 Tactics

Technology
Processes
People
06 Tactics

Technology
Processes
People