Digital Marketing Strategy

In this session, we will be covering the following aspects:

a. What is a Digital Marketing Strategy?
b. How to develop one?

DM, SESSION 3
MR. VIVEK MISHRA
 The key question is not
whether to deploy
Internet Technology
companies have no
choice, if they want to stay
competitive but how to
deploy it - Michael Porter
Digital marketing strategy: Definition of the approach by which
applying digital technology platforms will support marketing
and business objectives.

Digital • Reach: Acquisition Strategy

marketers
• Act & Convert: Conversion
should
Strategy
optimize the
following • Engage: Retention & Growth
Strategy
activities
 How to develop a digital marketing strategy?

PR Smith’s SOSTAC® Model

→Situation analysis: where are we now
→Objectives: where do we want to be
→Strategy: how do we get there
→Tactics: what are the details of strategy
→Actions: who does what & when
→Control: how to monitor performance