Creativity in Advertising

What is Creativity?

 Making the simple complicated is

commonplace; making the complicated
simple, awesomely simple, that's creativity.
 Creativity in Advertising
 Creativity in advertising fulfils psychological,
marketing and corporate requirement of the
consumers.
 Creative advertising ads new perceptions and
enjoyment of the product.
 Creative means dramatically showing how a product
fulfills a consumer need.
It can be as simple as casting the right actor or
character for a brand.
A unique demonstration of product superiority is creative.
 If it doesn’t motivate the consumer to do
something or stimulate some part of the brain,
then it doesn’t work.
 Why to have creativity Advertisement ?

1.Memorable Ads
 The purpose of an ad is to interest potential customers
in your product and service, and to get them to
remember you. A creative ad sticks out and increases
the likelihood that a customer will recall information
about your company.
 A car wash company in downtown Seattle uses a big pink
elephant as an advertising gimmick.
2.Impressing Customers
 Your advertising should demonstrate that you can
provide worthy content and enjoyment to clients who
want to entertain their guests or draw attention to
their own products and services.
 A clown service that arrives at parties in a
colourful, quirky van, for example, signals to potential
customers that its clowns will be colourful and
entertaining, as well.
3.Likeability
 Creative advertising makes your company
likeable, and this likeability is an important
marketing tool.
 An insurance company in the Pacific Northwest has an
ad campaign based on archetypal local
personalities, caricaturing that are typical in the region.
4.Budget
 A creative advertising idea often doesn't cost any morethan a dull
one, and it can bring in considerably more return for your money.
 A bar that hosts an ugly Christmas sweater contest theweek before
Christmas.
Advantages Of Creative Advertisement

 Increasing sales
The expenses of advertising may be justified on the ground
that it helps to increase sales, which there by results in
increased production.
 Saving time
Advertising enable the consumers to spend a short
deal of time seeking products to meet his requirements
because he has already been informed about many
standard goods through advertising.
  Prevention of lost sales
Much advertising is aimed at preventing the erosion of its sales
by competitors. So advertising may be regarded as being
“defensive”.
 Introduction the new products
New products can be introduced and popularized in the market
by advertising.
Creating market

attitude

Advertising can create a market attitude for product which

would not otherwise be desired. Thus artificial demand
can be created by exploiting fears.
 Impress the public
Advertisement is considered important branch of business
which impresses the public about the superiority of
product.
  Informing c onsu mers
Advertising provides the information to consumers about the
choice, prices, quality and other description of product at their
home, which guides them for quick decision.
 Providing employment
As it helps to create the new demand of the products, it tends to
increase the sales volume of goods. So new industry will be
established and old industry will be expanded where thousands of
persons may be engaged.
Some Pictures of Creativity in
Advertising