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  • DM Session2

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    riya
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    This document introduces digital marketing and covers: 1. How digital technologies have transformed marketing by connecting customers and emerging new markets. 2. Defining digital marketing as marketing supported by digital technologies like AI, AR, and IoT across paid, owned, and earned media. 3. The benefits of digital marketing include satisfying customers, anticipating their needs, and identifying new opportunities while supporting traditional marketing objectives like awareness, sales, and new customers.

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    DM_Session2

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    This document introduces digital marketing and covers: 1. How digital technologies have transformed marketing by connecting customers and emerging new markets. 2. Defining digital marketing as marketing supported by digital technologies like AI, AR, and IoT across paid, owned, and earned media. 3. The benefits of digital marketing include satisfying customers, anticipating their needs, and identifying new opportunities while supporting traditional marketing objectives like awareness, sales, and new customers.

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    © All Rights Reserved
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    2 views6 pages

    DM Session2

    Uploaded by

    riya
    This document introduces digital marketing and covers: 1. How digital technologies have transformed marketing by connecting customers and emerging new markets. 2. Defining digital marketing as marketing supported by digital technologies like AI, AR, and IoT across paid, owned, and earned media. 3. The benefits of digital marketing include satisfying customers, anticipating their needs, and identifying new opportunities while supporting traditional marketing objectives like awareness, sales, and new customers.

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    © All Rights Reserved
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    of 6

    Introduction to Digital Marketing

    In this session, we would be covering the following aspects:


    a. How Digital Technologies have transformed marketing
    b. Defining Digital Marketing
    c. Understanding its meaning
    d. Benefits of digital marketing in supporting traditional marketing

    DM, SESSION 2
    MR. VIVEK MISHRA
    How digital technologies have transformed marketing?

    SOCIAL MORE VOCAL


    CONFORMITY

    CONNECTIVITY

    CUSTOMER EMERGING
    TRUST MARKETS
    • Artificial Intelligence MARKETING
    DIGITAL • Augmented Reality OBJECTIVES
    TECHNOLOGY
    • Internet Of Things
    • Awareness
    • Market Share
    • More Sales
    • New Launch
    • Paid Media
    DIGITAL • Expansion
    • Owned Media
    MEDIA • New Customers
    • Earned Media
    Benefits of Digital
    Marketing
    Satisfying

    Anticipating

    Identifying
    Applications of Digital Tech in Marketing

    Arificial Intelligence Augmented Reality Internet Of Things

    ● Voice Search ● Try before buy ● Advertising


    ● Retargeting ● Product Guides ● Retailing
    ● Chabot's ● Event Experiences

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