Digital Marketing Trends In 2022

Nikhil Linganur
R20MB222
 Introduction
 Digital marketing, also called online marketing, is the promotion of brands to connect with potential
customers using the internet and other forms of digital communication. This includes not
only email, social media, and web-based advertising, but also text and multimedia messages as a
marketing channel.

Types of digital marketing :

content PPC social media email video

marketing advertising marketing marketing marketing

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Digital marketing trends in 2022
Google Verified Listings for Local SEO
You can manage your business information in
Search, Maps, and other Google properties.
Verified businesses are considered more
trustworthy and reputable than unverified
competitors. 
When you verify your business, you’re preventing
fraud if someone else tries to act as the owner
and claims your listing as theirs.

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Voice Search – the future of Marketing
• The growth of voice search. Voice
search is around us for many years, but
its importance and use are growing
exponentially in recent times
• Voice sensors are replacing keyboards
with conversational Artificial
Intelligence.
• At present, 40% of searches on Google
are voice searches.

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INTERACTIVE
CONTENT

•  Interactive sections on the website is a great

way to provide value for visitors, get them to
engage with the website, and learn more about
them.
•Examples of interactive marketing include:
• Assessments like quizzes
• Polls and surveys
• Calculators
• Contests

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Visceral Experiences with AR and VR

• It offers a more immersive shopping

experience, which allows you to see how a
product would look in your home, office,
yard, etc.
• Helps the customer make buying
decisions.
• Offers a more personalized experience.
• Increases brand awareness and user
engagement.

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Chatbots
• People want the convenience of shopping from anywhere,
they still need personalized, accessible customer service.
•  Using the same kind of AI that’s found in voice search
and smart assistants, chatbots use instant messaging to
chat with visitors to your website.
Benefits
•  Collect additional data to learn more about customers and
offer recommendations.
• Provides  tailored experience to customers.

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conclusion
While COVID-19 brought many changes never seen before, it made sure to
feast us with some learnings and observations, which will result in drastic
marketing trends for the year 2022. When most of us were locked behind the
doors, the Internet saw one of its biggest booms during the pandemic.
Ex: E-commerce sales grew by 30%.

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THANK YOU