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  • An Introduction To Digital Marketing: Duration

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    This document provides information about a two-part workshop on digital marketing. The workshop is designed to provide participants with an overview of digital marketing tools and techniques and help them develop a digital marketing plan for their business. During the two half-day sessions held over two weeks, participants will learn the fundamentals of digital marketing, how to create a strategy, evaluate their website's effectiveness, design marketing activities, and use analytics to measure success. The workshop is intended for business owners and managers looking to understand how digital marketing can engage customers and grow their business in a cost-effective way.

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    This document provides information about a two-part workshop on digital marketing. The workshop is designed to provide participants with an overview of digital marketing tools and techniques and help them develop a digital marketing plan for their business. During the two half-day sessions held over two weeks, participants will learn the fundamentals of digital marketing, how to create a strategy, evaluate their website's effectiveness, design marketing activities, and use analytics to measure success. The workshop is intended for business owners and managers looking to understand how digital marketing can engage customers and grow their business in a cost-effective way.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    4 views1 page

    An Introduction To Digital Marketing: Duration

    Uploaded by

    ei mon
    This document provides information about a two-part workshop on digital marketing. The workshop is designed to provide participants with an overview of digital marketing tools and techniques and help them develop a digital marketing plan for their business. During the two half-day sessions held over two weeks, participants will learn the fundamentals of digital marketing, how to create a strategy, evaluate their website's effectiveness, design marketing activities, and use analytics to measure success. The workshop is intended for business owners and managers looking to understand how digital marketing can engage customers and grow their business in a cost-effective way.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    An Introduction to Digital Marketing

    Digital marketing is a fast-growing area, businesses are harnessing to increase their


    Duration
    presence and customer interaction.
    2 half day sessions, over 2
    Understanding how digital marketing tools and techniques can add value to your weeks
    customer engagement, can drive conversation and future business in a cost-effective
    and measurable way. This allows businesses to better understand their customer base
    using data to inform their decision making and understand the success of marketing Dates
    activity.
    Tuesday 11 May 2021
    Designed to stimulate, inspire, and engage, this two-day interactive workshop will
    provide an opportunity to not only learn the fundamentals of digital marketing, but Tuesday 18 May 2021
    take steps to implement a digital marketing strategy and activities directly into your
    business and identify future areas to explore in more depth.
    Timing
    Who is it for?
    Registration: 09.15
    The workshop is designed for individuals with no or limited digital marketing
    knowledge, who are looking to gain an initial understanding of tools and techniques Sessions:09.30 – 13.00
    available.

    The workshop will also be valuable to SME owners or senior management to Location
    understand how digital marketing offers a cost-effective way to engage with your Online
    customers and develop your business presence.

    What will I get out of it? Cost


    Fully subsided for Workforce
    • Gain an oversight of digital marketing tool and techniques available for the Future registered
    • Begin to develop a digital marketing plan for your business SMEs
    • Evaluate your website to understand its effectiveness
    • Design and deliver digital marketing activity examples bespoke to your business
    • Evaluate the success of your digital marketing activity through web analytics Contact
    Workshop structure Tel: +44 (0)117 32 86303/
    81528
    Session one Session two Email:
    • What is digital marketing? • Social media marketing digitalworkforce@uwe.ac.uk
    • Creating a digital marketing • Search Engine Optimisation
    strategy (SEO)
    • Understanding your website • Web analytics
    • Platforms

    Attendees will be asked to come with details of their organisations digital marketing
    strategy or recent activity (if applicable) to review and develop within the sessions and
    will complete a task after session one to review session two.

    Is delivering Workforce for


    the Future on behalf of:

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