UGC ENTITLED

BACHELOR OF BUSINESS
ADMINISTRATION
Bachelor of Business
SPECIALIZATION: DIGITAL MARKETING
Administration
Specialization: 3Digital
YEARS | LIVE ONLINE LEARNING
Marketing

3 Years | Live Online Learning

 INTRODUCTION
INTRODUCTION

In the world of business, new technologies and innovative business practices are dictating
how the future will be written, and the key to building a successful career is to constantly stay
updated with the latest industry-relevant skills.

The Bachelor
This BBA degreeof Business
programAdministration degreeinwith
with a specialization a specialization
digital marketing from in Digital Marketing
SRM Institute of
from SRM
Science andInstitute of Science
Technology and Technology
will enable will enable
you to understand theyou to understand
digital the digitalbuild
consumer behaviour,
customerstrategies
new-age behavior, and
buildidentify
Digital in-demand
Marketing strategies
metrics toand identify measure
e ectively in-demandandmetrics to
increase
e ectively
business measure and increase business growth.
growth.

This online program will help you:

Plan and execute transformational digital

Digital marketing
Marketing strategies
strategies.
Manage digital branding for your organisation
organization.
Optimise marketing strategies for e ective revenue generation
Optimize generation.

WHY DIGITAL MARKETING?

93% 27% 20L $250B

Of all online The Digital
digital marketing
Marketing An estimated 20 lakh The digital
Digital marketing
Marketing
interactions
interactions, start
start industry is expected Digital
digital marketing
Marketing jobs industry is expected
with a search engine. to grow by 27% in in India alone. to reach $250 billion
Source: Glassdoor
2023. Source: Naukri.com
by 2023.
Source: Statista Source: Statista

Through
This BBAthis BBAprogram
degree degree program, learners
o ers students can
the interact with
opportunity world-class
to learn experts,
the latest tools master
to makethe
latest Digital
informed andMarketing
structuredtools and make
business an immediate
decisions, impact
connect with at work.
a diverse student community, learn
from world-renowned faculty and make an immediate impact at work.

02
 BACHELOR OF BUSINESS ADMINISTRATION
BACHELOR ADMINISTRATION

The Bachelor of Business Administration is a 3-year degree program designed to help you embark
on a professional career in management. This power-packed program will give you a comprehensive
understanding of emerging business trends and digital technologies. The curriculum is designed to
provide you with a broad overview of the essentials of business and management, followed by a
dive into
deep-dive into Digital
digital Marketing.
marketing.

DIGITAL MARKETING SPECIALIZATION

DIGITAL

The
The program
program is
is designed
designed to
to provide
provide in-depth
in-depth knowledge
knowledgeof ofDigital
DigitalMarketing
digital Marketingtools,
marketing tools,strategies
strategiesand
andits
their
its
applications in improving business processes and decision making. The curriculum is intended
applications in improving business processes and decision-making. The curriculum is intended to to
increase
increase a
a learner’s
learner’s business
business knowledge
knowledge and
and skills,
skills, thus
thus providing
providing a
a way
way to
to accelerate
accelerate one’s
one’s career
career in
in
Digital Marketing
digital marketing roles.

PROGRAM
PROGRAM HIGHLIGHTS

Degree from
Dedicated
3-Year Online SRM Institute
Career
Program Learning of Science and
Support
Technology

3-Year Online Dedicated Degree from

Program Learning Career SRM Institute
Support of Science and
Technology

04
04
 WHO
WHO IS
IS THIS
THIS PROGRAM
PROGRAM FOR?

• Pre-university students
A higher secondary who have
diploma recently
(10+2) passed
or Diploma their (10+2) (10+2+2
in Engineering examination andfrom
/ 10+3) are looking for a
a recognized
government authorityspecialization
degree in a new-age and are looking for
that a degree
can launch in a new-age
their careers.specialization that can launch their
careers.
• Young professionals who want to rapidly prototype ideas and apply Digital
digital marketing
Marketing strategies in
Young professionals who want to rapidly prototype ideas and apply Digital Marketing strategies in
organisations.
organizations.
organizsations.

• Learner ho are looking for a top-notch degree from one of India’s leading institutes.
Learners who are looking for a top-notch degree from one of India’s leading institutes.

AFTER THIS
AFTER THIS PROGRAM, YOU WILL:
WILL:

• Become an expert in implementing Digital Marketing tools and strategies.

digital marketing

• Gain broad management expertise with a specialization in the latest technologies.

• Solve business problems by leveraging the latest tools.

• Become an ideal candidate with a unique specialization for in-demand roles such as
Email Marketing Specialist, Project Manager, Web Designer, Social Media Manager and so on.

05
05
 CURRICULUM

SEMESTER 1
• Communication for Managerial Personnel
• Principles of Management
• Fundamentals of Financial Accounting
• Basics of Production and Operation Management
• Managerial Economics

SEMESTER 2
• Managerial Accounting
• Human Resource Management
• Marketing Management
• Software Solutions for Business
• Understanding Digital Marketing
• Quantitative Aptitude and Reasoning

SEMESTER 3
• Statistics in Business
• Small Business and Entrepreneurial Development ELECTIVE LIST
• Services Marketing • SEO Tools and Techniques
• Legal Aspects of Business • Social Media Marketing
• Elective 1 • Marketing in the Digital Age
• Elective 2 • Data Warehousing and Data Mining
• Universal Human Values
• My India Project

SEMESTER 4
• Operations Research in Business
• Essentials of Financial Management ELECTIVE LIST
ELECTIVE
Organizational Culture and Behaviour
• Organisational • Business Analytics and Intelligence
• Information Technology for Retail Management • User Interface Design
• Elective 3 • Competitive Marketing
• Elective 4 • Data Visualization
• Professional Skills • Digital Design

SEMESTER 5
• Introduction to Research Methods
• Strategic Management ELECTIVE LIST
ELECTIVE
• Elective 5 • E-commerce and Digital Marketing
• Elective 6 • Product Design and Development
• Environmental Studies • Software Quality Management
• Leadership and Management Skills • Web Analytics

SEMESTER 6
• Global Marketing Management
• Ethics and Corporate Governance in Business
• Project Work

06
06
 WHY UPSKILL
UPSKILL WITH
WITH US?
US?

When you choose this program, you also get access to an extensive pool of industry experts
and dedicated career assistance.

E-PORTFOLIO
An e-portfolio is a snapshot of all the projects done and skills acquired
during the program that is shareable across social media channels. This will
help you showcase your expertise to potential recruiters.
E-PORTFOLIO RESUME BUILDING
AND INTERVIEW
An e-portfolio is a snapshot of all the PREPARATION
RESUME
projects done BUILDING
and skills acquired AND INTERVIEW PREPARATION
during the program
Build yourthat is shareable
resume to highlight your skills andBuild
youryour resume
previous to highlight your
professional
across social media channels. This will skills and your previous professional
experience. Also, learn how to crack interviews with interview preparation
help you showcase your expertise to experience. Also, learn how to crack
sessions.
potential recruiters. interviews with interview preparation
sessions.

EXCLUSIVE JOB BOARD

The program provides candidates access to a Job Board with job
13000+organizations.
opportunities shared by 2300+ organizations.Gain
Gainan
anaverage
averagesalary
salary
hike of 50% like many other learners.
EXCLUSIVE CAREER
JOB BOARD GUIDANCE

CAREER
The program providesGUIDANCE
candidates access Get access to career mentoring from
to a Job Board with job opportunities industry experts who’ve transitioned
Get access to mentorship from industry experts and benefit from their
shared by 12000+ organisations. Gain an to roles in the industry. Benefit from
guidance
average salary on50%
hike of howlike
to many
build a rewarding career.their guidance on how to build a
other learners. rewarding career.

07
08
Note: Examination Fee is not included in the Program Fee.
08
09
GET ACCESS TO 3300+
2600+ HIRING COMPANIES

AND
A N D MANY
1 2 0 0 0 +MORE
MORE

09
10
 READYTO
READY TOADVANCE
ADVANCE
YOURCAREER?
YOUR CAREER?
REGISTER
REGISTER NOW NOW

Speak to a Program Advisor

+91 8045686561

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