I dont believe in taking the right decisions.

I take
decisions and then make them right.

(Always believe in your ability and efforts.)

 Known to be shy and a very private person in his personal life.
Bachelor who lives alone in his apartment in Mumbai.
Loves home cooked food.
Ardent art collector.
Passion for flying and for cars.
He is a very private man. Even his closest business aides
know little about what he does in his free time, says a
veteran at the group.
Its anybodys guess what he will do after he steps down from
the countrys top private sector job. Those who know him well
believe he will indulge in all his pet interests, things he didnt
have enough time for while helming the group.
From driving cars to flying choppers, from
charity to business strategy, he does it all,
and he does it passionately. But, despite
being the cynosure of all eyes, very little is
known about his life.
MR. RATAN NAVAL TATA
A LIVING LEGEND
 A SHAKY START
Left to himself, Ratan Tata would probably have stayed on in the
United States after training as an architect at Cornell University. But
the son of deputy group chairman Naval Tata and the nephew of JRD
Tata couldnt be allowed to work outside the group (he had an offer
from IBM).
In 1962, Ratan joined the family business, working on the Tata Steel
shop floor at Jamshedpur, just one of several thousand employees.
He got his first independent assignment less than a decade later
as director of National Radio and Electronics (Nelco), in 1971 . Nelco
was in dire straits when Ratan came on board losses of 40% and
barely 2% share of the consumer electronics market.
Just when he turned it around, the Emergency was declared. A weak
economy and labour issues compounded the problem and Nelco was
quickly near collapse again.
 Contd.
Ratans next assignment was just as trouble-stricken. He was asked to
turn around the sick Empress Mills. He did, but was refused the Rs 50
lakh (Rs 5 million) investment required . Empress Mills floundered
and was finally closed in 1986.
The two failures haunted Ratan for decades. His track record was
suspect, he was jinxed, said his baiters. My first directorship was
that of Nelco and the status of that company has forever been held
against me.
The attacks became more vicious after 1981, when JRD stepped
down as Tata Industries chairman, naming Ratan his successor in
one leap, Ratan had moved to the head of the queue for eventual
leadership of the entire Tata Group, and that was completely
unacceptable to many.
 Personal Life
Ratan Tata was born into the famous Tata family on
December 28, 1937.

A prominent family belonging to Mumbai's

wealthy Parsi community.

Schooling from Campion school in Mumbai.

In 1962:- Completed B.Sc degree in architecture

with structural engineering from Cornell university .

In 1975:- Done the advanced management program

from Harvard business school.
 Beginning Career in TATA
December 1962 :- He joined the Tata Group, after turning
down a job with IBM on the advice of JRD Tata. He was first
sent to Jamshedpur to work at Tata Steel.

In 1971, Ratan was appointed the Director-in-Charge of The

National Radio & Electronics Company Limited (Nelco).

In 1981, Ratan was named director of Tata Industries, the

Group's other holding company.
 Personality
Very dignified
Ethical
Dependable
Believes in keeping promises
Loyal and believes in relationships
Risk taker but not a speculator
Exemplary leadership qualities and a tremendous motivator
of people
 Organizational Culture
Tata has always been values-driven. These values continue to direct the
growth and business of Tata companies. The five core Tata values
underpinning the way we do business are:
Integrity: We must conduct our business fairly, with honesty and
transparency. Everything we do must stand the test of public scrutiny.
Understanding: We must be caring, show respect, compassion and humanity
for our colleagues and customers around the world, and always work for the
benefit of the communities we serve.
Excellence: We must constantly strive to achieve the highest possible
standards in our day-to-day work and in the quality of the goods and services
we provide.
Unity: We must work cohesively with our colleagues across the group and
with our customers and partners around the world.
Responsibility: We must continue to be responsible, sensitive to the
countries, communities and environments in which we work.
 Meeting With Values
Globally , Tata is recognized as not just another business , but as an
Indian Institution with value systems in place.
Mr. Ratan Tata brought in a culture where people tried doing things
better than what was being done.
He brought all the Tata companies under one umbrella of TATA ,
with common values and vision.
The company believes in returning wealth to the society they
serve.Two thirds equity of the Tata Sons is held by philanthropic
trusts.
He ensured that the Tata name was not used by any and every
company in the group. Only those abided by a code of conduct &
values were allowed to use the Tata name . This brought a sense of
pride to all that used the brand name Tata.
 Awards & Recognition
Mr. Ratan Tata was awarded the Padma Bhusan in 2000 and
the Padma Vibhusan in 2008 by the Government of India.
In 2009,Mr. Ratan Tata was knighted as a Knight Commander
of the Order of the British Empire (K.B.E.).
The Ohio State University honored Mr. Ratan Tata with the
doctorate degree in business administration and an honorary
fellowship by the London School of Economics
Recipient of the 'Global Indian Award' at the NASSCOM Global
Leadership Awards 2008.
In 2010 he was awarded Businessman of the Decade by the
Federation of Indo-Israel Chambers of Commerce
Listed among the 25 most powerful people in business by
Fortune magazine in 2007
 Other Roles
Chairman of the Government of Indias Investment
Commission.
Respected member of the Prime Ministers Council on Trade
and Industry, the National Hydrogen Energy Board and the
National Manufacturing Competitiveness Council.
Member of the American International Group, the Asia-
Pacific Advisory committee, JP Morgan Chase and Rolls Royce.
One of the Board of Directors of the New York Stock
Exchange.
Milestones & Controversies
The TATA CORUS Deal: This proposed acquisition
represented a defining moment for Tata Steel and was
entirely consistent with the strategy of growth through
international expansion.
Tata- Nano Singur Controversy: This controversy cost the
TATA group a huge amount of loss and the question were
raised over TATAs social record.
 Conclusion
Mr. Ratan Tata has accomplished success without taking
shortcuts.
He has been very conscious of both the quality of the means
and the social significance of the ends , showing the way
forward to entrepreneurs, who wish to succeed without
compromising their integrity and dignity.
Mr. Rata Tata has been instrumental in transforming
leadership ethos of the Indian business dynamics and placing
India amongst the top Global markets.