Stephen McCarthy

107348240
IS6120 presentation
 Business intelligence

Decision making and DSS

Dashboards

Data marts and warehouses

Master Data Management

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 Firstly, its not the same as data integrity

Data quality concerns business value,

integrity deals with data structure

Information must be fit for purpose to helps

data consumers make the right decision

PWC - 75% of companies suffered significant

bottom-line impact from poor data quality
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 Decisions made With good Decisions made with poor
data quality: data quality:

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Case 1: Business Analyst vs. Operations Manager
Business analysts might require quality data on a
products sales figures over a 12 month period for
predicting seasonal trends
An operations manager however would be more
concerned with gauging next weeks stock
requirements

Case 2:Patient Record System vs. Social Media API

Hospitals need high granularity data in order to
ensure right diagnosis and treatment is carried out
for patients
In contrast, social media API dont deal with
mission critical data so a lower level of data quality
is required
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 Accuracy Relevancy

Data
Quality

Representation Accessibility

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 Define what data consumer means by data quality
and aim for conformance to expectations

Develop a set of dynamic data quality metrics that

measure main dimensions i.e. goals and objectives

Consider objective measures of data sets and

subjective measures of stakeholders

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Information Resources, Inc.

Clients began to demand more complex

data delivery with reduced cycle times

IRI created a TDQM program that included

technology, work process, and people (IS)

Resulted in 80% of errors being

eliminated, reduced rework levels and
increased speed and delivery consistency
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 Clavis Technology
- Cloud based SaaS
- Cleanses, augments and
integrates data

Datanomic
- Enterprise solution
- Monitors and maintains quality

Infosolve Technology
- Open source solution
- Manages quality of data lifecycle
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 Data quality is a business issue not simply an IT
concern and must be managed as such

Aims to provide data consumers with the best

information for making decisions

Exponential growth in data capture will mean data

quality will be very important in future

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Any questions or comments?

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