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GE Matrix for Business Investment Strategy

This matrix provides a systematic approach for prioritizing investments among business units. It considers both the competitive strength of each unit and the attractiveness of its industry. Units with high industry attractiveness and high competitive strength receive high priority for investment to grow. Units with low strengths and attractiveness receive low priority and should be harvested or divested.

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Nainisha Sawant
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346 views4 pages

GE Matrix for Business Investment Strategy

This matrix provides a systematic approach for prioritizing investments among business units. It considers both the competitive strength of each unit and the attractiveness of its industry. Units with high industry attractiveness and high competitive strength receive high priority for investment to grow. Units with low strengths and attractiveness receive low priority and should be harvested or divested.

Uploaded by

Nainisha Sawant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

GE Matrix

Priority for investment / attractiveness:


High
Medium
Low Invest/
High
grow

Industry Selectivity/
Medium
Attractiveness earnings

Harvest/
Low
divest

This matrix provides a High Medium Low


systematic approach for the
multi business corporation
to prioritize investments
among its business units. Competitive Strength of Business Unit
MAIN ACTIONS

Protect Invest to Build


High
position build selectively

Selectivity/
Industry Build Expand or
Medium Manage for
Attractiveness selectively Harvest
earnings

Protect
Manage for
Low position and Divest
earnings
refocus

High Medium Low

Competitive Strength of Business Unit


Priority for investment / attractiveness:
FUTURE GROUP
High
Medium
Low

Big Bazaar Brand Factory


High

Fbb
Attractiveness

Koryo Ezone
Medium
Industry

Food Bazaar
Future Generali
Low

High Medium Low

Competitive Strength of Business Unit

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