AWARENESS OF INVESTMENTS

AND MUTUAL FUND INDUSTRY

THROUGH NATIONAL
DISTRIBUTOR CHANNEL
AND
ALSO BOOSTING
SALES OF RELINACE MUTUAL
FUND
Presented By;-
Sunil Kumar
MBA 3rd Sem
RMF has been registered with Securities & Exchange Board
of India (SEBI) since June 30,1995

Founder and Chairman – Anil Dhiru Bhai Ambani

. Reliance mutual fund today's sells maximum number of

Schemes than any other company

Reliance Mutual Fund schemes are managed by Reliance

Capital Asset Management Ltd., a wholly owned subsidiary of
Reliance Capital Ltd.
Reliance Growth fund
Reliance vision fund
Reliance equity advantage fund
Reliance equity fund
Reliance equity opportunities fund
Reliance regular saving fund
Reliance banking fund
Reliance pharma fund
Reliance diversified power sector fund
Reliance infrastructure fund
Reliance tax saver fund
Reliance natural fund
Mutual Fund Operation
Flow Chart
 Objective
To study the working of PSU banks as the
distribution channel of mutual funds
.To know the perception of customer regarding the
quality of Reliance Mutual funds
To study the awareness of Reliance mutual fund and
its schemes in PSU banks employees
Data Collection
Primary Data :- Questionnaire
Secondary Data :- internet and newspaper

Sampling
Sample size :- 30 customers
 Sampling technique

In this study the population is spread to the large area to

Ludhiana so only five area of Ludhiana selected as the
representation of whole population.
Area of sampling
 Basti Chowk
 Focal Point
 Daal Bazaar
 Mata rani chowk
 Feroz Gandhi market
Which mutul fund offer a lot of tax saving?

Company Name No of respondents % of respondent

Reliance 15 50
HDFC 8 27
ICICI 7 23
Which mutual fund offer you a large number of product & services?

Company Name No of % of respondent

respondent
Reliance 12 40
HDFC 9 30
ICICI 9 30
According to you mutual is an instrument of
Objectives No of respondent % of respondent
Saving tax 4 13
Investment 23 77
As shield for family 3 10
Gift 0 0
Total 30 100
Do you have any Reliance Mutual Fund ?
Objectives No of respondent %of respondent
Not at all 12 40
Yes 18 60
Total 30 100
How many type of reliance mutual fund, do you know?
Objectiv No of respondent % of respondent
es
One 5 17
Two 9 30
Three 7 23
Four 2 7
Five 1 3
Six 3 10
Nil 3 10
Total 30 100
no. of respondent

10

0
one two three four five six nil

no. of respondent
What is opinion about the reliance mutual fund company ?
Objectives No of respondent % of respondent
Good 14 47
Better 7 23
Best 9 30
Bad 0 0
Total 30 100

no. of respondent

14
12
10
8
6
4
2
0
good better best bad

no. of respondent
What is the opinion about service of reliance mutual fund company ?
Objectives No of respondent % of respondent
Satisfied 16 53
To some extent 5 17
More satisfied 9 30
Not satisfied 0 0
Total 30 100

no. of respondent

20

15

10

0
Satisfied to some more not satisfied
estent satisfied

no. of respondent
Which banking mutual fund offer you a good e-mail facility ?
Company Name No of respondent Percentage of
respondent

Reliance 15 50
HDFC 9 30
ICICI 6 20
What is the form of mutual fund ?
Objectives No of respondent % of respondent

Sip 15 50
Lumsum 9 30
Both 6 20
Total 30 100

no. of respondent

15

10

0
sip lumsum both

no. of respondent
In Equity Schemes we have taken Reliance Vision Fund and
Reliance growth Fund . Both schemes are open ended but
Reliance Growth fund is more valuable for Reliance Mutual Fund
than reliance vision Fund
In Debt scheme we have taken Reliance money Manager Fund
and Reliance Liquidty Fund .In it both schemes are open ended
but reliance money manager is more beneficial for reliance
mutual fund
 
 
•Advertisement on television is the main source of attraction so
the company must advertise its products heavily.

•Product must be improved .

•There should be provision of complain suggestion boxes at

each branch.
 Mutual Fund investment is better than other raising fund

 Reliance Mutual Fund have good returns in investment

 Systematic Investment Plan(sip) is the best way of investing money

in mutual fund