Q3: Alternatively, should Sealed Air go after any of the previous

applications it pursued in the pastnamely, tracking and tracing

in meat processing plants or worker safety?
Yes, they should definitely go after the previous applications i.e. Worker Safety and Meat Processing
plants. They have invested ~$1.5 million plus the management time and marketing expenditure.

Worker Safety
They should focus more on Worker Safety, Apart from pitching for the savings earned from
reducing out of pocket medical expenses, increasing productivity etc. they can :
o Use the case of this systems installation at their premises for the last 3 years as a great point
to pitch to the prospective firm and train their workforce easily in this now
o They can also restructure their salesforce and hire specialists from this field
o Tie up with the workplace safety training firms, license their technology to the already
existing surveillance firms

Meat Processing Plants

The major concern to generate economic value greater than the legal concerns of the meat
processing plants, The scenario is good for the to pitch it to them in the light of:
o The recent recalling of 143 million pounds of beef supplied by Westland/Hallmark and other
high profile contamination cases
o The growing consumer concern over food safety, health and hygiene