MAKE OR BUY

They are making it themselves or that license thingy?

Innovation: Incremental or Disruptive
Incremental: Established companies
Criteria for the product
New Product Development Process
MARKET STRATEGY
TARGET MARKETS SIZE, STRUCTURE AND
BEHAVIOUR
Planned brand positioning
Sales
Market Share
Profit goals sought
 Planned price
Distribution strategy
Marketing budget
 Long run sales
Profit goals
Marketing mix strategy
TYPE OF SALES
One time
Infrequent
Frequent
Commercialization
When
Where
To Whom
How
Consumer Adoption Process
Time of Adoption of Innovations
2.5,13.5,34,34,16
Revenue Leaders