Final Campaign

Daphne, Penny, Yanbin, Grace, Magdalena

Strategy
Objective: Brand Positioning:
To increase brand awareness and Airbnb connects millennials with unique
encourage millennials to travel with travel experiences through one of a kind
Airbnb. destinations and accommodations.
When you book with Airbnb you get
Target Audience: more than a place to stay.
Millennials (18-34) that make on average
$30k-$35k, and have traveled 1-2 times in Tone:
the last year. Light-hearted and inspiring
G E T L O S T,
FIND
YOURSELF
G E T L O S T,

FIND YOURSELF
AREQUIPA, PERU
 GET LOST HERE

GET LOST,FIND YOURSELF COLORADO, USA

GET LOST IN LOCAL FLAVORS

ALIMENTS, PARIS, FRANCE

GET LOST
IN COZY CAFES BEANS, SEATTLE, WA
 GET LOST IN LOCAL DINING

ELLYS PANCAKE HOUSE, CHICAGO, IL

GET LOST

FIND YOURSELF

BRITISH COLUMBIA, CANADA

 Commercial Storyboard
Final Campaign
 Overview
Tone: Light-hearted and inspiring.

Fast lapsed scenes, background

music.
Get Lost, Find Yourself
Get Lost, Find Yourself
GET
LOST
FIND
YOUR
SELF
Out of Home

GET
LOST
 FIND
YOURSELF
Social Media GET LOST Contest
Enter the #GETLOST contest for a chance to
win an ALL EXPENSE PAID TRIP with #airbnb!

@victoria394
.@airbnb I #GOTLOST in #ICELAND

Total: $
 Magazine

Financials Bus
Shelter
Online
Video

And Social
TV Media
Total:$12,650,000
Thank You!