Seven Seeds

in Colombia
Jacobo Arango,

Catalina Velez,

Maria José Vesga,

Paola Dumar and

Alejandra Antequera
 02
Competitors

Juan Valdéz Konecta2 Tostao Café y OMA Café

Café Pan
Why?

We identified Tostao and Konecta2 as main competitors because of

their low prized coffee (Portafolio, 2019), and OMA and Juan Valdéz

because they have accesible prizes for everyone. These coffee shops

offer excellent quality products at accesible prices. They offer a

variety of sizes so that customers can choose the one that suits their

budget. (Portafolio, 2014)

Local
products

MINI COOKIES CHEESE CHOCOLATE PANDEBONO

CAKE

Between 2013 and 2018, the It is the second most 98% of the households in

cookies market in Colombia demanded dairy product in Colombia buy some type of
80% of Colombian's
experienced a growth of 26% Colombia, with an annual bakery products every week.
households include them in
and had an annual rate of growth rate of 3.9% (Cámara On average, they consume
the everyday meals
growth of 4.1% (Montes, S. de Comercio de Bogotá, between 11.3 and 11.8 kg.
(DANE,2004).
2019). 2019). (Portafolio, 2019)
 Local
products
BISCUIT
It is a tendency that is gaining power

in Colombia because people here like

to eat with their eyes.

EMPANADAS
Monthly Empanadas Típicas, an

enterprise in Colombia, can sell over 1.1

million empanadas (Vargas, P. 2019)

because in Colombia an empanada is

a symbol of patriotism.
Neighborhoods
Bogotá, Cali, Medellín
& Cartagena
Cities most visited in Colombia. (Viajala, 2019)

Zona G

Centro Histórico

nooM aculeD efaC

Pance

El poblado

Bocagrande
 Most popular neighborhoods in these cities. Why?
They are common to both, visitors and locals.

Has strategic location. (La Republica, 2017)

They are full of restaurants, shops and things to visit.

These neighborhoods are full of people from different social

classes, jobs, cities, with different cravings, among others.

(La Republica, 2017)

They are pleasant to walk or to choose a place to be.

Opening a store in these neighborhoods or nearby is a

good idea because the brand can be easily known by
different people and they are neighborhoods that are
constantly visited.
Famous/ SEBASTIÁN YATRA

Influencers
Is a Colombian singer and songwriter of

ballads, Latin pop and reggaeton.

Is one of the top 5 Colombian with more

followers in social media. (Caracol, 2020)

Has more than 26 million followers on

Instagram

Promote the product by creating Instagram

stories and feed showing the coffee and him

expressing his opinion.

LUISA FERNANDA W

She is an influencer, blogger, youtuber and

singer of reggaeton or urban genre.

The influencer is the content creator with the

highest number of followers on Instagram

(Caracol, 2020).

Top 7 Colombian influencers on social media

(MKT, 2021).

Counts with more than 15 million followers on

Instagram.
MARKETING STRATEGY
Considering how breaking into the Colombian markets
is going to be Seven Seeds biggest challenge...

They will need some strategy to get

customers to buy their products over the

competition's and also develop some

loyalty towards the brand.

 We'd suggest a point card marketing

strategy. Each customer will get one

and receive additional points for the

more beverages they purchase

and/or if they bring a friend. When

they reach 5 points they'll get a free

drink.

This way people will be motivated to buy and more

people will get to know the brand.
 Bibliography
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