Professional Documents
Culture Documents
Presented by:
Shamli Singhla 24/079
Sakshi 24/157
Vikash Mehta 24/181
An efficient system provides -
Selling activity
Physical distribution
Services
Information/market feedback
Manufacturer
Customer-user
Task responsibility given to the following-
1. Manufacturer
2. Manufacturers representative:-sales Agent who works
on commission .
3. Merchant middlemen:-
Who takes title to goods purchased for resale.
Most common merchant middlemen are:-
1 Wholesalers.
2 Retailers.
Distribution Scope:
Exclusive Distribution
Horizontal
Channel
Conflict
Classification
CONTINUED..