Shodh Market Research

for Economy Housing

Presented By
Group 3
C. Sai Trivikram (PGPJ02016)
Giftin V (PGPJ02024)
IB Anand (PGPJ02027)
Mahesh Raut (PGPJ02035)
PSS Varun (PGPJ02041)
Roopveer (PGPJ02047)
Sayamil Rashid (PGPJ02048)
Shahal TK (PGPJ02049)
V. Gokul (PGPJ02060)
 Vaseem's understanding of the client's
management decision problem, market
research problems, and information needs.

1. Management Decision Problem

To assess the market opportunities in the economy housing segment ie, Apartments priced below Rs. 2.5 million.

2. Market Research Problems

To find a suitable location for the housing project
Defining key variables of consumer behaviour.
 Contd.

Information needs
Profile of the consumers
Accessibility of the location for public facilities
Cost of land at that location
Competitors project at that location
 How should Shodh collect information on
competitor activity and plan?

Data from Brokers

Competitors advertisements
Data from customers
Real Estate listing websites
How can Shodh estimate demand for economy
housing in Bengaluru?

City expansion projects

Commercial developments
Using census data to estimate size of target customer base
 Are the research designs proposed by Shodh
appropriate for this type of project?
Yes.
Secondary Data will provide emerging housing market scenario.
Focus group discussions will help in understanding the psychographics of
consumers.
Expert interviews will help us in competitor analysis.
The surveys will help us in estimating proportion of intending buyers.