Female Condom

Female Condom
• A female condom is a 17 centimeter long
rubber sheath that has flexible rings at both
ends.
• The female condom is the only female-
controlled device.
 Female Condom
• Lack of awareness
 Competitors
• Pills
– iPill
– Unwanted 72
• Condoms
– Durex
– Kamasutra
• Female Condoms
– Confidom
– Velvet
 Pricing
Birth Control Method of Choice

Condoms
Pills
Nothing

Source: Cosmopolitian Sex Survey ‘08

 Pricing
We practise safe sex with…..

Pills
Condoms
Hope & Prayer!

Source: getcloser.in
 Pricing
• Pills – Rs 100
• Venus – Rs 75 for 3
 Target Group
• Females of A & B metro cities
• 18 years +
• Middle Class upwards

• College Students
• Working Women
• Homemaker
 Media Plan
• Aim to have a maximum reach in the Target Group.
• Spread awareness & educate in 1st Qtr.
• Minimum expenditure on Cost/Thousands (CPT)

• Primary Media (Educate & Inform)

– Print (Magazines, Dailies)
– Internet
• Secondary Media (Curiosity & Recall)
– Television
– Outdoor
 Budget
Media September October November Expenditure
(Rs.)
Print * * * 5,96,58,500
Internet * * * 9,21,000
Television * * 6,06,40,000
Outdoor * * * 19,80,000
Additional * * * 1,37,40,000
Outdoor

Total =
 Print Plan
• PRINT AD 1st month.xls
 Print Plan
• PRINT AD 2nd month.xls
 Print Plan Magazines
• magazine.xls
 Print Plan
TOP 10 MONTHLIES
Rank Publication Language IRS 2007 ROUND 2 IRS 2008 ROUND 2

1 Meri Saheli Hindi 62.42 54.48

2 Cricket Samrat Hindi 51.04 47.93
3 Pratiyogita Darpan Hindi 41.19 43.64
4 Grehlakshmi Hindi 50.98 43.15
5 Readers Digest English 49.29 39.95

6 General Knowledge English 43.73 35.23

Today
7 Manohar Kahaniyan Hindi 38.07 32.09
8 Nandan Hindi 26.70 27.21

9 Competition Success English 32.87 26.81

Review

10 Mathrubhumi Arogya Malayalam 31.48 26.24

Masika
(All figures are in lakhs)

Cost/Thousand:
Meri Saheli - Rs. /1000
Grehlakshmi – Rs. /1000 Source: Indian Readership Survey 2008
 Internet Plan
• INTERNET.xls
 Television Plan
• TV.xlsx
 Outdoor Plan
• outdoor.xls