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Unit I - Introduction To Behavioral Sciences
Unit I - Introduction To Behavioral Sciences
1
How Behavioral Science is different from
layman’s understanding of behavior
1. Behavioral scientists attempt to study the
behavior on the basis of systematic, rational,
demonstrable-cause-effect relationship.
2. They involve scientific methods of inquiry.
3. The findings can be repeated and the data
collection is objective.
4.The aim of behavioral scientists is to
understand and predict the behavior.
2
The core disciplines of Behavioral
Science
1.Psychology
2.Sociology
3.Anthropology
1.Psychology
It is the study the behavior on the basis of rational,
demonstrable-cause-effect relationship.
3
2.Sociology
5
5.Interview Schedule
6
Types of Interviews
1. Structured Interviews
2. Structured Interviews
7
Merits and Demerits of Questionnaires and
Interviews
1.Interviews provide greater opportunity for
careful questioning by enabling the
interviewer to directly observe both the
interview and his surroundings.
2. Questionnaire is a less expensive procedure
than an interview.
3. It is possible to collect data from a larger
number of people than interview.
8
Contd…