| |





    


i


ADITYA G TOSHNIWAL
RISHI GAUTAM
SHILPA GARG
SWATI SHIPRA
SYED KHAJA MOHIUDDIN
TONMAYA CHATURVEDI
VIGNESH G
VISHAL KUMAR MAHATO
— 

 Started in 1890

 Mahadeo Havaji Bacche (Mahadeo), a

migrant from North Maharashtra, started
the lunch delivery service.

 Mahadeo recruited youth from the villages

neighboring Mumbai, who were involved
in agricultural work

 Service started with about 100 Dabbawalas

 In 1954 Nutan Mumbai Tiffin Box

Suppliers charity trust was established
ë     
  


O
 
½   
i
  

u




u 



u


 
   |
 Dabbawla¶s used various
codes to identify the different
dabba¶s.

 Initially they used symbols

like swastikas , dots, crosses,
strokes , dashes in various
colors.
 
 |
The new codes used both alphabets and numbers to
identify stations, buildings, floors and Dabbawalas.
   |
 Based on team work
 Dabba¶s are collected from homes and
taken to nearest railway station
 Collection time is fixed between 8.30
a.m. and 10.30 a.m.
 Dabba¶s brought to the railway station
are sorted out by Mukadam.
 Sorted dabba¶s are given to the respective
Dabbawalas, who then takes them to respective destinations through
LOCAL TRAINS
   |
 Dabba¶s are again resorted by an
another Mukadam Sat the
respective station

 Dabba¶s of that particular area are

given to the assigned Dabbawalas
and rest of the dabba¶s are again
boarded on train to be delivered at
respective station

 At 3:00 p.m. the reverse process

starts
  |  




Keep Operation Cost as low as possible

No big offices to maintain.

No IT Budget and no miscellaneous expenses.
No Ad Budget- Just Word of Mouth.
Average Monthly Service Cost is Rs.250
Dabbawalas use cycle, hand cart, local trains

 
 | 

|| |
Only investment is the hard work, honesty, Promptness
and time management.
Low cost offices
Very cheap hand cart
Easy to maintain free cycles- fuel is free air
use public space for sorting
No IT or HR Department
  
 
—

Vor 116 years, Dabbawalas did not touch

technology- yet got six sigma and ISO
Today mobile phones are used to communicate-
mostly incoming
Website and SMS used to get more customers and
give information.
Logistics still manual.
 

 |
When Dabbawalas knocks the door, the Dabba should
be ready
If not ± 2-3 days time is given to adjust.
After that, the services are stopped as it affects the
services to other customers during peak hours.
Wives fear for Dabbawalas more than their husbands
Bad customers affect operations and profitability from
existing customers.

    
    
Dabbawalas use reliable, fast, efficient and cheap
existing local trains for transportation
Many food companies in Mumbai use their own
infrastructure which is tough to maintain and costly
Three sigma's out of the Six sigma's that
Dabbawalas got, should be given to local train
system
  

  |


Dabbawalas operate in group of 15-20, headed by

a group leader
Every one is share holder
No fear of boss
Instant decision are taken on the spot without any
formalities
Mini government to gude, help and sort differences.

    

Vor every 20 Dabbawalas there is one extra
Dabbawalas
Extras still do the work and take more work
when someone is absent.
Extras also get equally among the group
Without extras service will affect in case of
exigencies-maligning reputation
|| | |  
  
 
About 85% Dabbawalas are illiterate

15% of them are class eight failed

Still they are able to offer world class services as

they are committed to offer food to customers on
time
    —



On the website www.mydabbawala.com

Informative newsletter to all the people who take Dabba
services
Leaflet with product description with the Dabba
Company¶s logo or message ad on Dabba for wider appeal
market product and services with the marketing channel of
Dabbawalas
 

   
 
Airtel is all set to leverage the large distribution network of
`Dabbawalas' to reach out to a larger consumer base
Dabbawalas will supply at doorsteps of households they visit,
Airtel's pre-paid cards, new connections and bundled handsets
The `Dabbawalas' are expected to provide registration forms to
the prospective customers in the morning when they collect the
Tiffin and by evening on their return round they hope to collect
filled up forms
If each `Dabbawalas' carries one and sells one they may end up
adding four lakh new connections to Airtel's market cap
 — —     





Distance and time management is most important

Stations need to be close to each other and everyone needs to be
served lunch between 12 noon and 1 pm
The train system here works best for them. But in other cities,
even Delhi, it is not the same
 —|
„
 
  

BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18,

CNN, SONY TV, TV TOKYO, NDTV.

`

„   

ICVAI Press Hyderabad & Bangalore

Richard Ivey School of Business ± Canada

Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

V  
  

CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy¶s Lab Voundation

Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana ± Pune, Rotary Club ± Bangalore, NIQR at

Chennai

 

German Radio Network, Radio Mirchi, Radio Mid-day, VM ± Gold, BBC Radio, Radio City
@


World record in p
  

 | with Six Sigma rating.

Name in ³iV 

p@@
of World

 Records´.

Registered with   

†


  

Participated in ³„  „ ` 

´ by Sony Entertainment Television

V          
 `

      
 —

 Increase in women¶s
employment
 Meals provided by the
organization
 Increased Vast Vood Centres
 Changing Lifestyle
  

³AS LONG AS
PEOPLE VEEL
HUNGRY,
DABBAWALA¶S
ARE THERE TO
SERVE THEM´
 —