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 Content
‡ My project is going to be performance/narrative video based on the
song you have just heard. The basic idea for this video is to have a
couple performing as part of the narrative while the male performs
parts of the song.
‡ I¶m going to try and integrate the video with the ancillary products
through elements such as graphics and colour schemes, such as
black and white, in both the video, and the products.
‡ Typography will be a main element in integrating the video and
products together.

‡ My narrative will form a non-linear structure so that some key

scenes can play without a certain order.
 K K Cover & Magazine Advert
‡ My K K cover and magazine advert will contain themes,
characters, colour schemes and typography which will
link to the music video and artist.

The typography on both

album covers have a
similar element, which I
will try to emulate with
my K K cover and
advert.
The Artist & Genre

‡Born in 1981 in France.

‡R&B + Soul Artist.
‡Exposed to the urban R&B culture very
early, he grew up following a passion for his
talents of singing a conveying emotion
through his music an lyrics.
‡Just like many famous R&B artists, Solo
has found himself following his dream and
singing about his experiences and
everything he likes.
 The Artist & Genre
‡ Similar male music artists of the genre include Enrique Iglesias,
Chris Brown, Usher and more.
 Audience Profile
‡ My music video will be focusing on a certain type of people.
‡ Age: 15-30 « This is the age where people focus on relationships.
‡ Gender: Both male and female, as it focuses on both sides of a
relationship through the song.
‡ Social Class: Working Class, just like the artist.
‡ Ethnicity: White/Black ± Soul music is stereotyped as a black
ethnicity genre.
‡ Lifestyle/hobbies: Relationship based lifestyle.
‡ Other Media Consumption: Genres such as RnB, Soul, Hip-Hop etc.
Artists who base their music on personal emotions.
‡ Location: London.
 Style and Form
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 Representation
My music video will focus on the ideology that males are all
insensitive and careless towards their relationships.
It will challenge the stereotype as well as working with by
connoting through the performance and narrative that he
doesn¶t want things to end, that he tried to make it work,
whilst being very calm about the break up.

This has a similarity with the music video for:

Enrique Iglesias - «.