Unit 2 – Moving Image Format

Fictional
Pieces from stories that isn't based on fact or reality.
• The purpose
• The formats
 Target audience
My example of a fictional product is the
movie: Batman v Superman Dawn of
Justice.
• The age range is 12+
• The gender would be Male
• Life stage - Adolescent and
adulthood
• Succeeders and reformers
• The Social Grade for the film is
between B(middle class) and E(non
working class)
 The key features
• Uses of Stars- Has Ben Affleck and Henry
Cavill.
• Narrative- The structure is non-linear.
• Representation- Batman represents
something hidden and Superman
represents a symbol of hope
• Style- Abstract
• Meaning- Between good and evil, the
future and society
 Factual
Factual is based on reality and fact that can be proven, repeated or observed.
• The purpose
AC/DC - The first Chapter ( 1973 - 1981 ) Australian
Documentary Told By Angus Young
 Target
audience
• The age range 40-54
• The gender would be Male
• Life stage – Adulthood
• Aspirers and reformers
• The Social Grade for the documentary is
between C2(skilled working class) and
E(non working class)
 The key features

• Style
• Codes, conventions and structure
• Subject matter
• Mode of address
• Issues
 Promotional
An advert used to promote product for
purchasing to the audience.
• The purpose
CC's Chips commercials (Simpsons)
 Target audience
• The age range is 5 - 40
• The gender would be
Male
• Life stage - Childhood and
adulthood
• The Social Grade for the
advert is C1 - E
 The key features
• Types
• Psychographic appeal
• Persuasive techniques
• Modes of address
• Information
• Representation
• Messages and values
• Creating a buzz