About Company

• The sector’s total contribution to GDP is expected to increase to US$ 136.2

billion by the end of 2016 and is expected to further grow to US$ 280.5
• billion by 2026.
• Some of the Key players of this sector are Leela Hotels,Oberoi Group, ITC
Hotels, Taj Hotels.
• The Leela, is an Indian luxury hotel chain, founded in 1986 by C. P. Krishnan
Nair, and owned by The Leela Group business conglomerate. Currently, The
Leela is a group of eight luxury palaces and hotels.

• Leela group have 3 hotels in Mumbai, Gurgaon and Delhi, 2 resorts in Goa
and Thiruvananthapuram, 4 palaces in Bangalore, Udaipur, New Delhi and
Chennai.
Market Share
Hotel Leela, 0.6 others, 0.5
ITC Hotels, 1.1

Oberoi Hotels,
17 TAJ Hotels, 25
Vision and Mission
Vision:-
“Innovation - Excellence – Perfection- We love people, it is this that has made
the Leela what we are today and must inspire us in the years to come.”

Mission:-
“To not just satisfy our guest but delight them. To show the warmth and grace
unique to Indian hospitality. To set a new global standard of service in which
wishes are not simply granted but anticipated”
 • Government • GDP trends
stability • Inflation rate
• Employment laws • Unemployment
• Health and safety rate
laws. • Disposable income

POLITICAL ECONOMIC
FACTORS FACTORS

TECHNOLOGICAL SOCIO-CULTURAL
FACTORS FACTORS

•Population
•Govt and industry focus demographics
on technological factors
•Social mobility
•Speed of tech transfer
•Level of education
•Rate of obsolence •Lifestyle changes
 Foriegn hotels,
new hotels
,location

Rivalry
among Professionals,
Local
Business class
Vendors,Third existing people,
Party staff
firms foreigners

Resorts, flats and

the price
variation of
same class hotel
services from
various brands
EXTERNAL FACTORS EVALUATION (EFE) MATRIX

External Factors Weight Rating Weighted Comments

Score
Opportunities
O1: Favourable .15 3.0 0.45
employment law.
O2: Government stability .15 3.0 0.45
O3: Government &
industry focus on .20 3.5 0.7
technological factors.

Threats
T1: Competition from the .25 3.0 0.75
foreign hotel chain.
T2: Ignorance of hotel
culture in India .25 3.0 0.75

Total Scores 1.00 3.1

VCA
Internal Factor Evaluation Matrix
Internal Factors Weight Rating Weighted Comments
Score
Strength
S1 Authentic Indian ambience .15 3.0 0.45
S2 most popular hotel chain
S3 collaboration with top
.10 2.5 0.25
corporate
S4 technological up gradation
from time to time .10 3.0 0.30

.15 2.5 .375

Weaknesses
W1 tough competition from .15 3.0 0.45
foreign hotels
W2 Employee dissatisfaction
regarding salary issue .20 3.0 0.60
W3 less hotel culture in
India

.15 2.0 0.30

Total Scores 1.00 2.725