DEFINITION OF ADD CAMPAIGN

BY (AMA)
• The term advertisement campaign can be
defined as A group of multiple massages
which are integrated and communicated
in common theme And within fixed time
frame.
 THINGS NEED TO BE NOTED BEFORE
DESIGNING THE ADVERTISEMENT
CAMPAIGN
1. Target audience
2. Objective of add campaign
3. To inform people about the product
4. To convince them to buy the product
 THINGS WHICH AFFECTS THE
BUDGET OF CAMPAIGN
• No. Of members involved in campaign

• Theme of the campaign

• Type of media to be used during

campaign