Distribution Management

Project by

ATUL LAMANE

Roll No : 56
MMM 2008-11
Welingkar Institute of
Management & Research

Name of Topic :
Transportation

Name of Company :
Hindustan Times
 Details of Project
• Company Name : Hindustan Times Mumbai (HT Media Ltd.)

• Business : Publication : Hindustan Times, Mint

• Press Location : Airoli, Thane, Mumbai

• Nature of Business : Printing & distribution of Newspapers across

Mumbai, Thane, New Mumbai
Nasik & Pune
• Product : Hindustan Times (Mumbai)

• Production Capacity : 50,000 to 70,000 per Hour

• Transport Vehicle : Trough TATA 305 & TATA 407 Hired Vehicle

• Distribution : Distribution of Newspaper in the night from press to

morning Newspaper distribution centers across
Mumbai, Thane Navi Mumbai
Distribution Management
• The newspaper has to be delivered at
morning distribution centers max 4.30 am
across Mumbai, Thane Navi Mumbai

• Reason of using Tata 305 & 407 is Platform &

the press is constructed at the same height of
tempo for fast loading of Newspaper trough
loading vehicle

• Newspaper printing starts 12.30 am therefore

actual time in hand is 4 Hrs to load, Unload &
distribute newspaper across Mumbai

Longer the distance; first to • All the vehicles are loaded same time while
leave the press. printing
• Every vehicle carries 25K - 30K Copies which covers 5 – 6 Morning distribution
centers

•Every vehicle has its fixed journey plan & copies are arrange according to route as
per the supply no. of that centers which is mentioned at the time of the packaging
to save on time of unloading
Current Scenario
• All the newspaper printing press e.g. TOI, DNA, HT, India Today
are located at Airoli ,Thane

• The vehicles are hired mostly through local people due to Local
& outsider issue

• The Hiring amount is pre decided as per the Distance (km) from press to desired
location vehicle will travel everyday on the particular route e.g the hiring charges for
route Airoli to Chuchgate, Colaba vehicle will charge more than another route Airoli
to Mulund, Bhandup

• Driver charges & Toll are paid by the transporter. The cost loading & unloading
is paid by the company

• Transporter paid on monthly basis. Part payment made by the company towards
diesel & toll charges as per mutual understanding in the mid of the month.

• Monthly billing amount = No of days Operated (30/31) x Allotted Rate per day

• Transporters is responsible to arrange alternate vehicle in case of break

down. If in case of breakdown is in between then nearby vehicle is routed to pick up
the load the transporter is liable to pay expense.
 Cost Parameters
Working for the Route R-1 Airoli to Morning centers
[Kabadevi, CST, Colaba, Churchgate, Girgaon]
46800 Copies
No of copies + Supplements

Weight 5.5 Tones

Per day Charges Rs 1800

Toll - 2 way Rs 200
Per Day Total Rs 2000
Monthly Rs 60,000
- R-1 is the longest route other than Nasik & Pune
- There are another 17 Routes e.g. Airoli to Boriwali, Airoli to Mulund, Bhandup etc
- The Trial Run was Taken before deciding the Permanent Journey Plan
- Every route has its separate cost sheet ; Time to time the routes are altered or
extended as per the need [ Increase in Load, timely delivery issue ]
 Recommendations
• Mahindra Maxx can be used instead of TATA 305 for lesser load
routes for more economical option

• Local transporters & local workers are influence by local politics & unions
which results into unwanted conditions & lesser bargaining power
Company can introduce [Meru Cab Model]
- Invest to transport
- Support Local by giving chance to become the owner of the Vehicle
- Same vehicle will employ on the press
- The payable amount will paid in parts; part towards loan & part to owner

• This will help to get the local support more negotiation power with
transport owner

• Most of the driver on vehicle do day - night duty; even if vehicle leaves
press early ; sometimes driver parks vehicle aside & sleep / any
breakdown / accident in between the journey, There is no track of vehicle
till its reaches on centre. Own vehicle will help to install tracking system to
ensure timely delivery
Thank You