BY :

Regina Retno Eka 3203014002

Devi Indah Sari 3203016097
Ester Putri Gita P 3203016242
Anastasia Apryana 3203016244
Clara Noviana 3203016280
 Established in 1973, Seven-Eleven Japan set up its first store in Koto-ku,
Tokyo, in May1974. The company was first listed on the Tokyo Stock
Exchange in October 1979. In 2004 it was owned by the Ito-Yokado group,
which also managed a chain of supermarkets in Japan and owned a
majority share in Southland, the company managing Seven-Eleven in the
United States. Both Ito-Yokado and Seven-Eleven Japan were founded by
Mr. Masatoshi Ito.
In May 1974 the first Seven-Eleven convenience store opened in Tokyo. This
new concept was an immediate hit in Japan, and Seven-Eleven Japan
experienced tremendous growth. By 1979 there were already 591 Seven-
Eleven stores in Japan; by 1984 there were 2,001.
 SCM :
In commerce, supply chain management
(SCM), the management of the flow of goods
and services,involves the movement and
storage of raw materials, of work-in-process
inventory, and of finished goods from point
of origin to point of consumption.
  Distribution systems
Distribution systems can be defined as
the sequential flow of procedures,
systems, and activities which are designed
and linked to facilitate and monitor the
movement of goods and services from
the source to the consumer. Essentially,
distribution is about making products and
services available to the end users when
and where they need them.
Analysis
1. A convenience store chain can improve
responsiveness to this uncertainty using one
of the following strategies to get some
different ways that a convenience store
supply chain can be responsive :
• Increasing the number of locations
• Faster replenishment of demands
• Improving coordination between various
level of demand availbility.
2.This may cause following type of risk for the company:
• In case of high demand, it may happen that requied labor
work force is not availabe during that time
• Company may face risk from wrong aproximation or
prediction of demand
• In case of any hindrance, in any part or process of the
suplly chain, whole chain will get distrubed
• Rapid replenishment may cause company to bear
unnecessary cost in many case like procurment of
finance, material or man power
3. Location  Seven-Eleven Japan based its fundamental
network expansion policy on a market-dominance
strategy. Entry into any new market was built around a
cluster of 50 to 60 stores supported by a distribution
center. Such clustering gave Seven-Eleven Japan a high
density market presence and allowed it to operate an
efficient distribution system.
Transportation  The key to store delivery was what
Seven-Eleven called the combined delivery system. At
the distribution center, delivery of like products from
different suppliers (for example milk and sandwiches)
was directed into a single temperature-controlled truck
Information system 
 On-line network linking the head-office, stores, and
vendors
 POS (Point of Sales) comprising POS cash registers and
terminal control equipment
 Joined with NEC, personal computers using color
graphics that were installed at each store and linked to
the POS cash registers
 Integrated Services Digital Network (ISDN) that
Linkied more than 5,000 stores, it became one of the
world’s largest ISDN systems.
4.The benefit of this regulation is :
 The distribution center assists the
checking and inspection process of orders
sent by the store manager.
 The distribution center also helps move
supplies from supplier trucks to seven
eleven trucks. This helps reduce
transportation costs to distribute each
product to a seven-eleven store.
5. 7dream.com is an e-commerce company, that
established in February 2000. Its dream is to exploit the
existing distribution system and the fact that stores
were easily accessed by Japanese people. This company
also served as drop-off and collection points for
Japanese customers.
In our opinion, it is more likely to be more
successful in Japan because A survey by eSBook a
joint venture between Softbank, Seven-Eleven Japan,
Yahoo!Japan, and Tohan, a publisher, discovered that
92 percent of its customers preferred to pick up
their online purchases at the local convenience
store, rather than have them delivered to their
homes.
6. Pros :
Give the opportunities because it has proven
to be real success in Japan. . And to adjust
the system can be done hybrid, which is
done in areas in America that have a greater
chance of success.
Cons :
- Differences in organizational culture in both
regions and most likely supply chain will
not run normally.
- There are companies that dominate also. This
is what affects that level of supply chain
success depends on many factors.
7. PROS & CONS
PROS CONS
 The freshness of the item that  Merchants may have problems
will sell always awake because due to different distribution
CDCs delivered fresh items centers.
such as sandwiches, bakery  Manufacturers prefer direct
products, bread, produce, and delivery because they are
other perishables once a day. more controlled.
 Can represented a significant  Long distance between stores
improvement in North for shipping.
American performance
because a good of inventory
turnover.
 Operational efficiency
because the goods are
distoked at night and it is
done daily.
 Conslusion…..
With the supply chain strategy that
Seven Eleven had implemented,
Seven Eleven had realized unique
growth in the business.The
advantage of successful and
improved implementation of chain
Seven-Eleven effectively tripled the
buying power and also accessed
new products.