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George Lois: Iconic Art Director & Designer

George Lois is an American art director and designer. He attended Pratt Institute for one year and worked for CBS before becoming a prolific advertising communicator known for marketing campaigns that changed American and world culture. Some of his notable campaigns were for Tommy Hilfiger, Jiffy Lube, USA Today, and political campaigns for four U.S. Senators. He also created the "I Want My MTV" campaign and VH1 network. Lois has received numerous awards and honors for his work and contributions to the advertising and design industry.

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129 views9 pages

George Lois: Iconic Art Director & Designer

George Lois is an American art director and designer. He attended Pratt Institute for one year and worked for CBS before becoming a prolific advertising communicator known for marketing campaigns that changed American and world culture. Some of his notable campaigns were for Tommy Hilfiger, Jiffy Lube, USA Today, and political campaigns for four U.S. Senators. He also created the "I Want My MTV" campaign and VH1 network. Lois has received numerous awards and honors for his work and contributions to the advertising and design industry.

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George Lois

By: Paolino Curto


Bio

-Art director and designer

-Born in NYC

-Attended Pratt Institute for one year

-Worked for CBS


-Prolific advertising communicator

-Marketing campaigns have changed American and world culture (Tommy


Hilfiger, Jiffy Lube, USA Today)

-Winning political ad campaigns for four U.S. Senators: Jacob Javits (R-
NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA);
Robert Kennedy (D-NY).
-”I Want My MTV” campaign

-Creation of VH1

-Jokerman by Bob Dylan (MTV music video of the year 1983)

-All 38 esquire covers in the museum of modern art


Awards

-Art Directors Hall of Fame

-One Club Creative Hall of Fame

-Lifetime Achievement Award from the American Institute of


Graphic Arts and the Society of Public designers
Works Cited

http://www.gq-magazine.co.uk/article/tommy-hilfiger-success-billboard

http://www.georgelois.com

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