Ogilvy and Mather

MMS A
Group 1
International Parent Company - Wire and Plastic Products (WPP)
International Head - John Seifert
Indian Head - Kunal Jeswani
Indian Headquarter - Gurgaon, Kolkata, Mumbai, Hyderabad,
Bengaluru and Chennai
 “
Change is our life and blood

- David Ogilvy
History of the Agency
Year Milestone
1948 Founded by David Ogilvy as ‘Hewitt, Ogilvy, Benson and Mather in New York.

1951 First big break – “Man the with black eye patch” campaign for shirt maker C.F. Hathaway. Campaign
runs for 25 years.
1953 Hewitt leaves the agency which is now called “Ogilvy, Benson and Mather”.

1964 Merges with Mather and Crowley of London to become “Ogilvy and Mather International”.

1980 Company opens its public relations division, Ogilvy and Mather Public Relations

1983 David Ogilvy retires as creative head.

1989 WPP plc, a British advertising holding company, acquires the Ogilvy Group for $864 million.
History of the Agency
Year Milestone
1992 Charlotte Beers becomes firm’s first female CEO and introduces the concept of “brand stewardship”

1997 Shelly Lazarus becomes the CEO and further develops Beers’ concept by introducing “360 degree
branding”
2001 ‘Dot-com’ burst and September 11 terrorist attacks lead to advertising recession in US and thus affects
the firm’s revenues.
2006 Major restructuring helps the firm to bounce back and win both awards and big new contracts.

2009 Miles Young succeeds Shelly Lazarus as the CEO of the firm

2010 The agency establishes OgilvyRED, a specialty strategic consultancy.

2015 Ogilvy's production division, RedWorks Worldwide, merges with production company Hogarth
Worldwide, forming Hogarth & Ogilvy, to serve the production needs of all of WPP's agencies.
History of the Agency
Year Milestone
2015 Young announces that he will retire as both Worldwide chairman and CEO to take the position of warden
at his alma mater, New College at Oxford University..
2016 John Seifert is named CEO of the agency.

2018 John Seifert launches the company's "re-founding", during which the company changes its name from
Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its
services.
Clients of Ogilvy & Mather in India
 Cadbury India Ltd, Vodafone India Ltd, Pidilite Industries Ltd, Star India Pvt.
Ltd, CEAT Ltd, Madhya Pradesh Tourism Board, Lenovo, Motorola, CISCO,
Asian Paints, Hutch, Bank of India are some of the clients of Ogilvy &
Mather.
 They have been known best for their campaigns for brands such as
“Satyamev Jayate" show hosted by actor Aamir Khan, “Kuch Meetha Ho
Jaye" for Cadbury’s Dairy Milk chocolate, “Poochne Mein Kya Jata Hai?"
for Tata Sky, and the “Made For You" campaign for Vodafone.
Recent Ad Campaigns
POND’S - #SeeWhatHappens

https://www.youtube.com/watch?time_continue=3&v=-S31ADIUk7c
Recent Ad Campaigns
Clinic Plus - #MeriBetiStrong

https://www.youtube.com/watch?v=RLu5P7ggumM
Recent Ad Campaigns
Cadbury - Cadbury Unity Bar

https://www.youtube.com/watch?v=huRsr_o8upw
Likes and Dislikes in POND’S AD
Likes
▪ Looks to help women
overcome internal barriers.
▪ Women still feel held back by
their inner voices and the idea
is to encourage them to share
their stories. This is exactly
what 'See What Happens' is
all about.
Dislikes
▪ The acting could have been a lot
more real (less filmy) to make the
message more impactful. The
mother should have kept a straight
face, but excessive expressions on
the Mother's face made it seem like
she knew what the daughter was up
to from the very beginning
Likes and Dislikes in Clinic Plus’s ad
Likes
▪ Good point is how they
showcased type of mom/women
of India which portrays the
diversity and strength of our
country including Muslim women
and women of villages with their
head covered
Dislikes
▪ They could have shown dads in
the ad as they are also an
important parts in a girls life and
they also contribute into
Increasing girl’s strength and
character
▪ Girls can have long hair or short
hair. Its their choice.
Likes and Dislikes in Cadbury’s ad
Likes
▪ The inclusion of Different
Languages of India was a nice
touch but as the ad is for India
it should not have always had
English in the centre.
▪ The option that a person can
have as they are giving variety
in a single chocolate bar.
Dislikes
▪ The chocolate put together
doesn’t give the idea of unity.
They are still separate, its not
like they are blending.
▪ The dark chocolate at the end
gives out a vibe that its racist.
 Sources

Slide-share.net
Wikipedia.org
INDIA CAMPAIGN NEWS
CADBURY AD
CLINIC PLUS AD
POND’S AD
THANK YOU