Advertising & Sales Promotions

Project: 01

Prepared by:
Muhammad Ahmad (MMKT 13)
Creative Brief: 1

Product: Trophies for B2B market.

Target Audience: Business to business opportunities also created sales. Jake’s targeted
audience includes
1) Companies who wants to give thank you plaque for their retiring employees.
2) Companies who gives trophy for some events, such as sale contest winner, best
marketing agent.
3) City government leaders, who give plaques the superior citizens who use to do some
extra for the city/country.
4) Chamber of commerce.
5) Kansas City Royal.

Background Information: People wants to get recognized for their efforts and works either
for the society or for the organization. they are pleased by expressing the feelings of being
successful, dominant to others and unique in their fields. They love to get some trophies,
plaque, shields, for their contribution toward the firms or society. These trophies, shields,
remind them of their efforts whenever they see these things somewhere in home.

Message Theme: These trophies, plaques bring joy and feeling of happiness to the owners.
The possession of these awards motivates them a lot to achieve more and more in their
concerned fields.

Constraints: The advertising campaign efforts for the launch of these product lines must be
fast.

Creative Brief: 2

Product: ‘Gag’ Gift line of Trophies

Objective: These are the individually designed items. Basic purpose is to enhance the trend
of giving “gag” trophies for parties and other occasions. Like give plaques for the people
turning 40 or 50 years old. Offering products with punch lines aimed at various personal
foibles as well as accomplishments.

Target audience: People who loves to do parties and hold occasions.

Background Information: diversified his store offering, offering other product line. Offering
that kind of gag gifts which are related to the customers personal values. Offering gifts
which do represent the person’s foibles as well as accomplishment. People will love to buy
that kind of gifts to the persons which fit in to their personalities.
Message Theme: Now the ‘gag’ Trophies are for parties and other occasions to present all
age of people like people who turning to 40 or 50 years old. Individually designed items with
punch lines which aimed at various personal traits or for their accomplishments. Main
theme can be summarized as gag trophies are available to all class of people.

Constraint: sufficient competition in that area to make a choice between competitor based
on price or quality. His edge was offering fast service, high quality and reasonable price.