RESEARCH FINDINGS & DATA

ANALYSIS
• In this chapter analysis of the data collection and
the findings of the study are discussed.
• The descriptive information and statistical analyses
produced by the collected survey data are shown.
• Records are statistically analysed with SPSS 19.0
program.
Demographic Variables
• Demographics features of the respondents were
gathered from the first questions of the
questionnaire and exhibited in the tables below.
Figure 4.1 : Distribution of
respondents in terms of the country

Sylhet
Dhaka
Table 4.1 : Frequency distribution of
the respondents with respect to their
gender
Table 4.2 : Frequency distribution of
the respondents with respect to their
age group
Table 4.3 : Frequency distribution of
the respondents with respect to their
monthly income:
Table 4.4 : Regression output
Table 4.4 : Regression output
Table 4.4 : Regression output
Conclusion
• We have conducted a research about the factors
that affects the online buying behaviour of Dhaka
and Sylhet students. We have done regression
analysis where the dependent variable was the
monthly expenditure level and the independent
variable were gender, age, functional design,
friends recommendations, store visiting before
online purchase and we have found that in both
region those significant variables influence the
buying behaviours of the online customers.