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International Business: by Charles W.L. Hill
International Business: by Charles W.L. Hill
Business 7e
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 12
12-3
Strategy And The Firm
12-4
Strategy And The Firm
12-5
Value Creation
12-6
Value Creation
12-7
Classroom Performance System
a) Profit growth
b) Profitability
c) Net return
d) Value created
12-8
Value Creation
12-9
Strategic Positioning
12-10
Strategic Positioning
Figure 12.3: Strategic Choice in the International Hotel
Industry
12-11
Operations: The Firm As A Value Chain
12-12
Classroom Performance System
a) Logistics
b) Marketing and sales
c) Customer service
d) Production
12-13
Operations: The Firm As A Value Chain
12-14
Global Expansion, Profitability,
And Profit Growth
12-15
Expanding The Market: Leveraging
Products And Competencies
12-16
Location Economies
12-17
Location Economies
A caveat:
transportation costs, trade barriers, and political risks
complicate this picture
12-18
Classroom Performance System
a) Experience effects
b) Learning effects
c) Economies of scale
d) A global web
12-19
Experience Effects
12-20
Experience Effects
12-21
Experience Effects
By moving down the experience curve, firms reduce the cost of
creating value
To get down the experience curve quickly, firms can use a single
plant to serve global markets
12-22
Leveraging Subsidiary Skills
12-23
Summary
12-24
Cost Pressures And Pressures
For Local Responsiveness
12-25
Cost Pressures And Pressures
For Local Responsiveness
12-26
Pressures For Cost Reductions
12-27
Pressures For Local Responsiveness
12-28
Pressures For Local Responsiveness
12-29
Classroom Performance System
a) Excess capacity
b) Host government demands
c) Differences in consumer tastes and preferences
d) Differences in distribution channels
12-30
Choosing A Strategy
12-31
Choosing A Strategy
12-32
Global Standardization Strategy
12-33
Localization Strategy
12-34
Transnational Strategy
12-35
International Strategy
12-36
Classroom Performance System
a) Internationalization
b) Localization
c) Global standardization
d) Transnational
12-37
The Evolution of Strategy
12-38
The Evolution of Strategy
12-39
Classroom Performance System
12-40