Kickstart

A car safety app that starts with your

phone
Summary
 Our product idea is an app that prohibits
the interactive use of your phone, whilst the
driver is driving.

 Only a bluetooth device, which is already

pre-installed in many modern car, would be
permitted, with the exception
of google maps.

 All social media is blocked and

users cannot use their phone, although this
will not affect the other devices in
the vehicle.
 We are using the project production for
the app part. Est cost €32,565
(everything)

The holder + transponder for the phone

will ideally be produced by car
Production manufactures, Apple already has a
patent.

 They can be batch produced. Est cost

€20 each.
 Market
research
 Finance

Once off, Pay for

Expenses Royalties maintenance.
• Wages €25,827 @ 1 cent per device.
€40000 once off
• Rent €5400
• Make the app €32,565 • €5,070,000 Apple* And another €40,000
• Maintenance €6513 • €3,460,000 Huawei* per year.
• Utility Patent €1200
• Total €71505k
Net Profit €3,388,495 - €4,998,495* €8495(first year) €2260(Thereafter)

*Figures taken from first

quadrant of 2017
  Product: app prohibits interactive uses
on phone (select few)

 Price: project production = €580 +

batch = €20 per phone/car

Marketing  Promotion: advertisements (phones,

RSA, car features)

 Place: app will be pre-installed on

phones + paired with company
that supplies safety feature
Kickstart
App design
Call
 How the app will be on
phone + verification code
that pairs with bluetooth