Lesson Objective:

Identify what is of
value to the costumer
Guide Question:

Product Development

Vital questions about product
development.



Needs and Wants of People
These include:
1.



Wants or desires


Examples

Activity



Concept development

In this stage, the needs of the

target market are identified, and
competitive products are
reviewed before the product
specifications are defined
Identify Customer Establish Target Generate Product Select a Product
Refine Specifications
Needs Specifications Concepts Concept

Plan Remaining
Development Project
Analyze Competitive
Products Perform Economic
Analysis

Concept
Development

Stages of Concept Development

Stages of Concept Development