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  • Barrier 3 BT Small Talk Semiotics

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    TanayKhare
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    The document discusses the Protestant work ethic of self-denial, industriousness, and hard work versus an opposing view of self-indulgence, idleness, and excessive leisure. It presents these differing philosophies as Barrier 3 and promotes the Protestant work ethic through an advertising campaign by Daniel Wellington watches that targets the more educated elite class.

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    Protestant values

    Original Title

    Barrier 3 BT small talk semiotics

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    The document discusses the Protestant work ethic of self-denial, industriousness, and hard work versus an opposing view of self-indulgence, idleness, and excessive leisure. It presents these differing philosophies as Barrier 3 and promotes the Protestant work ethic through an advertising campaign by Daniel Wellington watches that targets the more educated elite class.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Barrier 3 BT Small Talk Semiotics

    Uploaded by

    TanayKhare
    The document discusses the Protestant work ethic of self-denial, industriousness, and hard work versus an opposing view of self-indulgence, idleness, and excessive leisure. It presents these differing philosophies as Barrier 3 and promotes the Protestant work ethic through an advertising campaign by Daniel Wellington watches that targets the more educated elite class.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Barrier 3.

    The Protestant ethic


    Big talk is also Small talk is also
    Self-denial self-indulgence
    Industriousness idleness
    Work ‘leisure’

    “Hard Work, Discipline and Frugality”

    For the more literary, more educated, elite and business minded

    Advertising: Raymond, Daniel-Wellington Watches

    ‘I’ll blow him a kiss or something and he’ll say ‘How interesting - yes, I find that as
    well.’

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