Loyalty Programs

Loyalty Program
• Loyalty programs are structured marketing efforts that reward, and therefore
encourage, loyal buying behavior — behavior which is potentially of benefit to
the firm.
• Loyalty programs are
1. Key drivers for enhancing customer experience.
2. Active point of differentiation
3. Help pinpointing individual buying patterns and predicting future customer behavior.
Customers new perspective of Rewards ( Loyalty )
4. Cash value -Immediate gratification
5. Redemption options -More choice
6. Aspirational value -Feel good factor
7. Convenience -Ease of availing the reward points
 Earn points every time you shop at Westside. These points can be exchanged
against subsequent purchases made in the store.
 Each Reward Point = Re.1 at the time of redemption.
 Gold member earns 1 point for every 80 spent.
 Classic member earns 1 point for every 100 spent.

 Exclusive shopping hours only for members during sales.

 KING CLUB.
TURN MILES TO SMILES
Offers 4 tiers King Red, King Silver,
King Gold and King Platinum according
To frequency of travel.

Includes benefits like personal name tags, international lounge vouchers,

priority check-ins, excess baggage allowance etc.

King miles can be redeemed to get free flights and merchandise from
Kingfisher lounges.
 Yatra Miles

Travel Miles with Yatra Miles Program!

Yatra.com offers its customers a unique opportunity to earn Yatra Miles on their online domestic flight bookings. You
can use these Yatra Miles to avail discounts on your further air bookings (domestic) done through Yatra.Com.

Getting Started
The first step is to register with Yatra.com. If you are an existing customer of Yatra.com, simply log in to your
account and start booking.

The Yatra Miles Program (YMP) is a unique way to recognize and reward our regular customers with loyalty points
or Yatra Miles whenever they buy travel services from us. You will be eligible to receive miles (points) every time
you book a ticket. These Miles can then be redeemed for discounts on future transactions at Yatra.com
 RelianceOne Membership Card
• This card is given to the customer free of cost. It helps increase the loyalty sales
percentage of the store.
• Benefits:
-Points equivalent to 1% of the purchasing amount will be added to the customer’s
membership card.
-The accumulated points can be redeemed as 1 Point = Re.1 /- in multiples of 25/-.
-With this card, the customer gets ‘Accidental Death Insurance’ of 50000/- by default.
 HDFC Woman’s Gold Credit Card

• Earn while you spend

With effect from 1st July 2010, earn 1 Reward Point for every
Rs.150 for spends up to Rs. 10,000 per statement cycle. For
incremental spends above Rs. 10,000 in a statement cycle, earn
50% more Reward Points i.e. 1.5 Reward Points per Rs. 150.

• Wide choice of redemption 

MyRewards gives you an array of redemption opportunities for
your Points - From microwaves to refrigerators, from Barbie dolls
to latest Fashion labels.
You can also redeem your accumulated reward points for air miles
on leading airlines like Jet Airways, Air India, Kingfisher Airlines .