Professional Documents
Culture Documents
• Fads
• a short-term event
• Trend
• Has the potential for long-term influence on a
market
• Megatrends
• A megatrend is a large, social, economic, political,
environmental or technological change that is
slow to form
• Demographic
• Economic
• Socio-cultural
• Natural
• Technological
• Political-legal
• Income Distribution
• Savings, Debt, and Credit
• Views of themselves
• Views of others
• Views of organizations
• Views of society
• Views of nature
• Views of the universe
1. 7.
2. 8.
3. 9.
4. 10.
5. 11.
6. 12.
• Pace of change
• Opportunities for innovation
• Varying R&D budgets
• Increased regulation of change