Best Global Brands

c



  
—ntroduction

‡ Google —nc. is a multinational public cloud computing, —nternet

search, and advertising technologies corporation.
‡ Google¶s Mission Statement is ³to organize the world's
information and make it universally accessible and useful.´
‡ —t was founded by Sergey Brin and Larry Page in 1998.
‡ Google runs over one million servers in data centers around
the world, and processes over one billion search requests
and twenty petabytes of user-generated data every day.

c



 
ãuick Facts

‡ Nomenclature
‡ Googleplex
‡ Googlebot
‡ µDon't be evil¶ ± Paul Buchheit
‡ April Fool hoaxes

c



  
Google Doodles

c



  
Life Span of a Google ãuery

‡ The life span of a Google query is

usually less than half a second, yet
involves quite a few steps that
must be completed before you see
the most relevant results.

c



  
Products & Services

c



  
AdWords & AdSense

‡ Adwords & Adsense

programs generates
majority of revenue
for Google.

c



  
Acquisition

‡ Google has acquired nearly 75 companies.

‡ The acquisition of Double Click was the largest for
US$ 3.1 billion on April 13, 2007.
‡ Google acquired YouTube, a video sharing site with
US$ 1.65 billion on October 9, 2006.
‡ The third largest acquisition by purchasing cost from
Google was acquiring of AOL¶s Broadband internet
access business for US$ 1 billion on December 20,
2005.

c



  
The 10 things

1. Focus on user and all else will follow.

2. —t's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.

c



  
Principles

‡ No pop-up ads allowed

‡ Every millisecond counts
‡ Simplicity is powerful
‡ Respect privacy
‡ Only relevant ads or no ads

c



  

Google.cn
‡ Google.cn is the second most used search engine in China after Baidu.
‡ Google has been criticized for censoring its search results in cooperation
with the government of China and adhered to the —nternet censorship
policies of China, enforced by filters colloquially known as "The Great
Firewall of China".
‡ However, on January 12, 2010, in response to an apparent hacking of
Google's servers in an attempt to access information about Chinese
dissidents, Google announced that ³we are no longer willing to continue
censoring our results on Google.cn, and so over the next few weeks we
will be discussing with the Chinese government the basis on which we
could operate an unfiltered search engine within the law, if at all.´
‡ On March 22, 2010, after talks with Chinese authorities failed to reach an
agreement, the company redirected its censor-complying Google China
service to its Google Hong Kong service, which is outside the jurisdiction
of Chinese censorship laws.

c



  
Management

&%"
'( #


)  *&%

$%&
'( #


(


  

 !

"#
c
c