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More than 90 people dead

Heat index reached 41 ºC for
several consecutive days in
July, 2018 – Quebec

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 What is the problem?
 Extremely hot summer

• Death and health problems

• Low productivity
• Increase use of air
conditioners

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 Solution
Cool Roof – Aluminum sheet with
Fluorocarbon (FC) coating.

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Value Proposition

 Save lives
 Save electricity
 Save environment

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Purpose
Save lives and protect mother Earth

Mission
To apply innovative technologies for
healthy & happy lives

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The Team Cindy Qian – Chief Minal – Chief Technical
Marketing Officer Officer M.tech, PhD., MBA

An Phan – Strategic Planner Leandro – Chief Executive Srinidhi – Chief Operations

Officer Officer MBA 7
 Market Size
Canada 250,000 new homes
New Brunswick 2,324

• Total Addressable Market (Canada):

250,000*2,000 ft*(10+1)= $ 5.5 Billion

• Serviceable Available Market (New Brunswick):

2,324*2,000 ft*(10+1)= $ 51.1 Million

• Target Market
20% of new house starts in New Brunswick

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Statista 2017
 Competitors

Direct

Indirect

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 The Financials

Calms Cool Roof Material

Cost per sq. ft $11
Cost for an average $22,000
house – 2,000Sq. Ft.

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 Plan
• Demo of Product capability
• Signing the agreement and contracts
• Inclusion of material in government’s approved
material list
• Participation in Tender process
• Educational and awareness sessions
• Strengthening the distribution chain
• Activating new distribution partners
• Rolling new products which serves org purpose

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Quantitative Benefits (US Dep. of energy)

Saving of 10-15% of electricity consumption of Air-conditioning unit

Reduce temperature differential (roof & surrounding air temperature) by almost 10 ºC

Reduction of 5 –10 ºC trapped heat in temperature by adopting cool roof solutions

Qualitative Benefits

1. Save Environment - Reduce green house gases

2. Save lives
3. Savings on maintenance cost
4. Style and Performance

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• Include smart roof material in
government’s approved construction
material list to be used in government /
public buildings.

• Government should offer rebate of 20-

30% on cost of material as incentive to
adopt cool roof.

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Back-up slides

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Statistics 2018
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Statista 2017 19