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  • Ucsp Report

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    Edcelyn Samaniego
    14 views25 pages
    The document defines mass media as the most widespread means of communication today, with enormous influence over people's attitudes and linking of cultures. Mass media includes print, non-print, and social media, and relays different perspectives on reality while also influencing how people react to issues. It also discusses the impact of technology and social media in expanding access to knowledge and their role as companions. Several theories about media effects are mentioned such as cultivation theory and agenda-setting theory.

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    mass media

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    The document defines mass media as the most widespread means of communication today, with enormous influence over people's attitudes and linking of cultures. Mass media includes print, non-print, and social media, and relays different perspectives on reality while also influencing how people react to issues. It also discusses the impact of technology and social media in expanding access to knowledge and their role as companions. Several theories about media effects are mentioned such as cultivation theory and agenda-setting theory.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views25 pages

    Ucsp Report

    Uploaded by

    Edcelyn Samaniego
    The document defines mass media as the most widespread means of communication today, with enormous influence over people's attitudes and linking of cultures. Mass media includes print, non-print, and social media, and relays different perspectives on reality while also influencing how people react to issues. It also discusses the impact of technology and social media in expanding access to knowledge and their role as companions. Several theories about media effects are mentioned such as cultivation theory and agenda-setting theory.

    Copyright:

    © All Rights Reserved
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    of 25

    LET’S PLAY!

    REMINDER:

    Step back and you


    will step forward.
    GUESS THE WORD!
    LZRR LDCHZ
    MASS MEDIA
    LET’S PLAY!
    AGAIN!
    LET’S DEFINE MASS MEDIA
    ♥ Most conspicuous, ubiquitous, and
    overreaching in scope and
    coverage in the modern world
    ♥ Have enormous impact on the
    attitude and behavior of people
    ♥ Provides a vital link among cultures
    ♥ People react to issued presented by
    the media
    ♥Composed of printed media, non-
    printed media, and social media
    ♥ It is able to relay to society the
    possible nature of reality in various
    angles
    ♥ It tells people what is good or bad
    SOCIAL MEDIA
    &
    TECHNOLOGY
    TECHNOLOGY

    Has made knowledge


    available to everyone
    INTERNET

    Has become man’s best


    friend and companion
    SOCIAL MEDIA & TECHNOLOGY

    Expansion of knowledge
    MEDIA EFFECTS
    THIRD-PARTY THEORY
    RECIPROCAL EFFECT
    BOOMERANG EFFECT
    CULTIVATION THEORY
    MTRCB (Movie and Television Review and
    Classification Board) is the government
    agency responsible for rating television
    programs and films in the Philippines.
    AGENDA-SETTING THEORY
    PROPAGANDA
    ACCORDING TO
    THE MEDIA…

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