OPPORTUNITIES,

CHALLENGES,
AND
POWER OF
MEDIA AND
INFORMATION
Prepared by: Gerald Escuyos
 POWER OF MEDIA TO
AFFECT CHANGE
“Media and more importantly its
ability to reach the public and
provide commentary has been
present ever since the existence of
a town crier. The tradition of
oration has evolved to broadsheet,
books, radio, television, and now to
the digital age.”

Charles Gaspar (March, 2016),

“How media Affects Social Change”
TCC Group
 SIX
Ways Social Media is
Changing The World
- Global Agenda Council -
1. Social media is
going from a “nice
to have” to an
essential
component of any
business strategy.
2. Social media
platforms may be
the banks of the
future.
3. Social media is
shaking up
healthcare and
public health.
4. Social media is
changing how we
govern and are
governed.
5. Social media
is helping us
better respond
to disaster.
6. Social media is
helping us tackle
some of the world’s
biggest challenges,
from human rights
violations to climate
change.
“EFFECTS OF SOCIAL MEDIA IN SOCIETY”
 OPPORTUNITY

It is a set of situations that makes

it possible to do something.
“If these will be use effectively, it will surely have a great
results.”
 ECONOMY
• New Industry • Mobile Communication
• Film Production • Internet
• Entertainment Programs • Advertisement and.
• Print • Public Relationships
• Broadcast
 EDUCATION
• In sites using video
• The Perspectives Framework
• The Highly Visual Evolution
 SOCIAL
• Tourism
• Communication
• Freedom of Expression
 POLITICAL
• News Around the Clock
• Demographic and Targeting
• The Impact of Polls
• Direct Interactions with Politicians
 CHALLENGES

It is something new and difficult which

requires great effort and determination.
It is a ‘shared responsibility’ but human being the
‘dominator’
 POWER
'Media power' means here the
concentration of symbolic power in media
institutions, particularly those of television,
radio and the press (the common-sense
definition of 'the media').
It considers as the ‘green flag’ of media and information.
 Media and other information providers play a
central role in information and communication
processes. Nowadays, media become the
common outlet of self-expression and creativity.
Its huge influence spreads speedily across the
globe. The connection between technological
advances and people’s connectivity created a
huge impact on the lives of today’s generation.