OPPORTUNITIES,

CHALLENGES, PROBLEMS
AND POWER OF MEDIA
INFORMATION SOCIALLY
AND IN OUR SOCIETY
M E D I A I N F O R M AT I O N L I T E R A C Y
SOCIETY

Our society is heavily influenced by

media and information. It is no surprise
that media and information have been
linked to social changes.
OPPORTUNITIES
Based on the works of Daniel Lerner and Wilbur
Schramm entitled “The Passing of Traditional Society
(1995)” and “Mass Media and National Development
(1964)”served as the founding texts of development
communication that aids in the development of the society.
One practical application of this is community based media
programs. Through the means of information dissemination,
promotion of development advocacies, and providing a
medium of social interaction.
CHALLENGE

Media and information have the power to sway

society’s beliefs and perception. People have the
tendency to receive data from the media and accept it
as fact right away without conducting due diligence.
POWER OF MEDIA AND INFORMATION
• Today our society benefits more with the use of media and information as Mock 2004 said
“media is a very powerful tool capable of mobilizing peoples contemplations and ideologies”.
• Has the power to change an individuals mind-set perceiving life, beliefs, perceptions, attitudes
and the way he/she accepts the society’s challenge
• Allows people with the same interests to develop camaraderie and interaction.
• Encourages people in the society to have more productive hobby
• Updates people about the latest trends
• Encourages people to build support groups engaging in various advocacies
• Distracts users because they are always preoccupied updating their social media accounts.
• Exposes people to the concept of materialism
• People may also lose their allegiance to our nation due to criticisms posted online