Graphics with a Leadership Edge

Chapter 07 – Leadership Communication 4th Edition, By : Deborah J B, Phd

OUR TEAM!

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 HOW TO DESIGN A SLIDE?
• Keep it simple: Remember “Less is more”
• Have only one message per slide
• Make sure the slide title captures the “so what?”
• Select graphics that support the message
• Use shading to guide audience to the message
• Use animation only if it reinforces the message

Making good use of the right presentation tools can make your
presentations more effective:
• Take advantage of a well-designed title slide to introduce
your topic and your organization
• Use animation purposely to make the message more
accessible to your audience
• Recognize the potential of carefully designed infographics
• Finally, venture out beyond PowerPoint or Keynote when
appropriate
Designing Data
Chart!

How Not to Label Pie

Charts

How Not to Do Bar Graphs

You should...
• Effective Bar Chart
• Creative, Clear and Efficient
• Not too dark & shine
 Graphics should follow design best
practices

SUMMARY Chart titles should capture the “so what” and

OF all words in text charts convey meaning

GRAPHICS
WITH A The type of graph should be selected that
LEADERSHIP best conveys the message

EDGE
Data charts should be easy to read and
consistent with the presentation format
Thank You
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