Professional Documents
Culture Documents
Analysis Method
Session 3
Goal
• To assess performance/act/outcome of decision that has
been taken
• To develop next strategy
Example
• Chan and her two key associates, Chin and Chun, were
reassessing the firm’s long-term growth strategy. Was
their business more an on-line operation or should it
compete directly against more traditional outlets? How
fast did it have to grow to protect its initial success? What
would be the financial implications of various growth
strategies?
6 Elements of
Evaluation Case Study
Identification of the subject Criteria selection Criteria-based analysis
•Can be anything from an individual, team, •The criteria should be relevant to •Looks at the case evidence related to
product, and company performance to decisions and relevant to the subject of each criterion and considers whether it
the effectiveness of a company strategy evaluation provides positives, negatives, or both
or a nation’s economic policy. •Criteria that yield a quantitative about the subject.
measurement are a good place to start
an assessment.
Go through the
case, skim
Carefully read and
sections, and Make a
analyze the
mark places or conclusion about What actions
information
take notes about the case’s main does your
you’ve identified
where you find issue, backed by position support
that is relevant to
information that evidence from the or require?
the things you
corresponds to case.
need to know
the list of things
you need to know