INDAIN AVIATION INDUSTRY

&
CAPTAIN GOPINATH
The First bird to land in India!!!
INTRO TO INDAIN AVIATION INDUSTRY
HISTORY
• In 1932 JRD TATA launched TATA airlines
• In 1948 Air India international came in to being
between Indian Gov. and AIR India(TATA AIRLINES)
• 1953 Nationalization of Aircraft industry
• 1986 private player permitted as air taxi operators
• 1994 private carriers permitted to operate schedule
services
• 2003 Entry of low cost carriers
- Air Deccan , spice jet, Go air, Indigo
 AVIATION SECTOR
• The Indian aviation industry is one of the fastest growing
aviation industries in the world.
• Today, private airlines account for around 75 per cent share
of the domestic aviation market. India is the 9th largest
aviation market in the world.
• According to the Ministry of Civil Aviation, around 29.8
million passengers travelled India during 2008, an
increase of 30 per cent on previous year. It is predicted
that international passengers will grow upto 50 million by
2015.
Further, due to enhanced opportunities and
international connectivity, 69 foreign airlines from 49
countries are flying into India.
 Growth Rate
24% annual growth
• Domestic airlines flew 3.67 million passengers in August
2009—an increase of 25 per cent.

• The Centre for Asia Pacific Aviation (CAPA) forecasted that

domestic traffic will increase by 25% to 30% till the end of
2010 and international traffic growth by 15%, taking the
total market to more than 100 million passengers by 2010.

• The government plans to invest US$ 9 billion to modernise

existing airports by 2010. The government is also planning
to develop around 300 unused airstrips.
 Growth
• India ranks fourth after US, China and Japan in terms of domestic
passengers volume.

• The number of domestic flights grew by 69 per cent from 2005 to

2008. The domestic aviation sector is expected to grow at a rate of 9-
10 per cent to reach a level of 150-180 million passengers by 2020.

• Further, there has been an increase in tourist charter flights to India

in 2008 with around 686 flights bringing 150,000 tourists.
MARKET SHARE OF CURRENT PLAYER

NACIL
19.10% 17.30%
Indi go
Go air
7.50% Paramount
16.90% Spicejet
Kingfisher
20% Jet lite
5.60% Jet airways
13.20%
0.30%
 A
MAN WHO
Gives Wings to A Common Man’s Dreams
 Personal Details

 Born : Gorur, Karnataka

 Residence : Bangalore
 Education : Graduated from the Indian Military
academy
 Current : Founder and CEO at Deccan Aviation
and Air Deccan
 Past : Founder and CEO at air Deccan
Common Man's Extraordinary Journey

• Middle class family

• Father is a teacher in a municipal school ,from
where he also did his schooling.
• He used to go his school bare-footed as they
were not financially sound.
• He joined the NDA and later graduated from
the Indian Military Academy as a
commissioned officer in the Indian Army &
served in the Army for eight years.
• Started own business – farming – ineffective
start and works for 6 years – landed in debts –
refocused his efforts on sustainable –
produced Eco-friendly crops and succeeded
and brought an Award for what he calls
“Innovation in ecological practices”
• After 1990 when India get liberalized
industrialization takes place, this changing
scenario give him an opportunity to give
wings to his ideas, and he started “helicopter
company”
 Journey of air Deccan
• The airline named air deccan was started by Captain G.
R. Gopinath
• Its first flight took off on 23 August 2003 from Hyderabad
to Vijaywada.[
It was known popularly as the common man's airline,
with is logo showing two palms joined together to
signify a bird flying. The tagline of the airline was
"Simpli-fly,"
 His vision: “Every Indian Should Fly”
• His main objective was to see a economy
which grows with equity in growth.
• He not only analysis his targeted customer
profile but he also found that there are about
450 air port including small, underdeveloped,
unused port across the country
• No any company use it & he used it and
connected small towns.
• He convinced 4000 retail outlets & 400 petrol
pumps to sale tickets.
• He starts the first call center in India where
the people can call and booked their tickets.
• The reservation system managed by him for
the people shows his innovative idea and
creativity.
• Starting from 1 aircraft from 2003 he made
Possible 42 aircrafts to bee fly within 3yrs.
• They usually own 1 aircraft in a month but
later on by 2006 they need 2 aircraft a
month.(b&a)
• They cover 60 airport a day. And 300 flight a
day.(3 TO 7 ½ MILLIONS)
• They successfully attracted there targeted
customers.(50% 1st time flyer.)
 MERGER OF AIR DECCAN

• On 19 December 2007, it was announced

that Air Deccan would merge with
Kingfisher Airlines
• These merger became effective on April
2008, with Vijay Mallya becoming the
chairman and CEO of the new company,
while G. R. Gopinath became its Vice-
chairman.
 REASON FOR MERGER
• Deccan Aviation reported a loss of Rs 419
crore for the year ended June 30, 2007 on its
books.
• The collapse of the ticket reservation system
which the airline had outsourced to Interglobe
Technologies
• Aviation Turbine Fuel (ATF) Prices (Rs37,800
73% higher Rs21,800 per kilolitre) 42556